Digital Marketing Manager

hace 5 días


Madrid, España Engel & Völkers A tiempo completo

.Digital Marketing Manager Barcelona · Publicada el 19 de enero de 2024 Descripción Engel & Völkers is one of the world's leading service companies specialised in the brokerage of premium residential property, commercial real estate, yachts, and aircraft. Based in over 800 locations in total, Engel & Völkers offers both private and institutional clients a professionally tailored range of services. The Company is currently operating in over 30 countries on five continents. What we're looking for: We are looking for a Senior Digital Marketing Manager to lead the B2C & B2B Marketing team in Iberia. At Engel & Völkers, Marketing plays a crucial role in helping the business to grow and increase market share. The client side of our Marketing efforts is focused on seller, buyer, and B2B acquisition strategies. Focused on digital marketing and data analysis, the main responsibilities of this role will be: Leading the local team Develop and execute the digital product marketing plan and ensure implementation across all Iberia offices and shops. Define seller and buyer acquisition targets and roadmap using: Google Ads, Social Media, Display, Real Estate Portals, Email Marketing, and Farming. Budget planning and control to achieve the marketing plan objectives. KPI-based analysis as a basis for the design of marketing campaigns and actions. Proposing innovative projects to promote business growth. Negotiation with key suppliers and external agencies. Collaborate with the Head Office team in Hamburg on corporate marketing projects and strategies. Your skills: Passionate and dynamic person with leadership abilities Ready to work closely with the business units to understand their needs and accomplish common goals on time. Attention to detail Excellent written and oral communication skills.\ "> Leading the local team Develop and execute the digital product marketing plan and ensure implementation across all Iberia offices and shops. Define seller and buyer acquisition targets and roadmap using: Google Ads, Social Media, Display, Real Estate Portals, Email Marketing, and Farming. Budget planning and control to achieve the marketing plan objectives. KPI-based analysis as a basis for the design of marketing campaigns and actions. Proposing innovative projects to promote business growth. Negotiation with key suppliers and external agencies. Collaborate with the Head Office team in Hamburg on corporate marketing projects and strategies. Your skills: Passionate and dynamic person with leadership abilities Attention to detail Requisitos mínimos Your experience: Solid experience in Digital Marketing: preferably with services companies in B2C and B2B field Bachelor's degree in Marketing or related field required. A Master's degree in Digital Marketing or online business is a plus


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