Digital Marketing, Junior Manager

hace 6 meses

Madrid, España IE University A tiempo completo

Overview:
**Digital Marketing-Junior Manager**

**Tourism Online Academy**

**Marketing IE University Lifelong Learning**

Are you ready to join a dynamic team of professionals who are revolutionizing the way we learn? IE University Lifelong Learning Marketing Department is looking for a **Digital Marketing Junior Manager** to join its team

The Digital Marketing Junior Manager will be in charge of defining and implementing the marketing strategy for **The Tourism Online Academy** (TOA), which is a learning platform founded by UN Tourism and IE University and that will be revamped during this year with a new look and feel, new functionalities to improve usability, many new courses in different languages among other enhancements.

**Responsibilities**:
**Your role as **a Digital Marketing-Junior Manager **will involve**:

- In collaboration with internal and external stakeholders, define and execute the Marketing Plan, Creativities and PR Plan for the Tourism Online Academy.
- Marketing Campaign management:

- One of the main duties will be to manage all the Paid Social Media Campaigns of the portfolio, having an open mindset and a very creative approach for selecting the right social media, and also provide support in other channels like Google.
- The Junior Manager will carry out a number of tasks including creating ads, optimization, interpretation of data, analyzing the success of our marketing actions, preparing reports, and campaigns follow-up focused on traffic optimization and End-to-End conversion from leads to enrolments.
- Managing the content, copywriting, and design team to
- Create digital marketing materials that effectively communicate the TOA’s value.
- Managing organic communication on Social Media channels within IE University, UN Tourism and other relevant stakeholders.
- Managing the other digital assets of the project:

- Video trailers and short videos management
- Brochures management
- Landing pages management
- Planning and executing A/B test for Conversion Rate Optimization
- Insights identification to improve results.
- Measuring and reporting the results of the campaigns and status of the project.
- Reporting to key stakeholders, both internal and external, and the manager
- Managing external agencies contracted for any part of the project.

Qualifications:
**To thrive in this role, you should possess the following **qualifications**:

- A minimum of 1 year of proven experience in a similar role as Digital Marketing Junior Manager, preferably in education.
- Native Spanish speaker, fluent in English or vice versa.
- Experience managing digital marketing campaigns.
- Proven experience in managing Paid Social Media campaigns: Facebook, Linkedin, Google ads, Demand Gen, Pmax, Youtube, Tiktok, and others.
- Knowledge of Inbound Marketing (Hubspot ideally) and experience in digital assets management:

- Video trailers and short video.
- Landing pages management
- Contents management
- Brochures management
- Experience in Conversion Rate Optimization. Strong focus in results.
- Good analytical and numerical skills. Using analytical tools such as Google Analytics, DataStudio, Power BI & CRM data.
- Ability to learn quickly new processes and tools, demonstrating strong technical capabilities.
- Organizational, interpersonal and communication skills (written and verbal).
- Used to work under pressure, managing priorities, managing internal and external stakeholders, managing customers.
- Flexible to work under periods of complexity and uncertainty.

It’s time to bring your best and make your mark. Now the choice is yours

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