Marketing Analyst

hace 3 semanas

Barcelona, España Mortgage Ledger A tiempo completo

· Collaborate on the Criteo Growth Analytics roadmap, enabling full funnel and customer insights measurement
· Create, package, and maintain Growth Marketing reports and dashboards used both for campaign performance measurement and optimization, revenue measurement and communication to senior stakeholders
· Leverage SQL, Excel, and data visualization tools to create and maintain reports. When necessary, partner with IT and BI teams to build project plans on reporting enhancements and ensure timely delivery
· Conceptualize and lead ad hoc analyses to deepen our understanding of performance drivers and customer behavior, including custom attribution models
· Provide insightful interpretations of results, ensure reports are rolled-out and adopted by your teammates and senior stakeholders
· Support campaign managers on ideating a campaign architecture that allows tracking the needed data points to be able to assess campaign performance in line with its KPIs (Key Performance Indicator)
· Support the planning and tracking of campaigns via Salesforce, Pardot, Zapier and ad platforms.
· Create, manage, and automate dashboards in Salesforce and B2BMA to create insight and recommendations for continuous monitoring and optimization of campaigns.
Who You Are:· 3-5 years' experience in a similar position where you have designed and built automated reporting for a B2B Marketing function
· Experience in the Ecommerce or SaaS businesses a plus
· Familiarity with experimental design and strategic insights not only strong marketing analytics background but ability to drive insights from data (usage and behavior), understand data for strategy purpose. Ask the why questions and translate that into next steps.
· Experience with core Ecommerce, Marketing performance metrics and attribution models
· Knowledge of SQL, Tableau, or other BI tools – a BI/data engineering background is a plus.
· A data visualization expert – someone who can take a business question and visualize the results to impactfully tell a story with data
· Excellent communication and presentation skills are required
· Must have the combination of technical skills, passion for learning, and a personality capable of dealing with strong characters in a dynamic environment
· Good understanding of marketing campaign performances
· Working knowledge with CRM programs
We acknowledge that many candidates may not meet every single role requirement listed above. If your experience looks a little different from our requirements but you believe that you can still bring value to the role, we'd love to see your application
Who We Are:Criteo is the global commerce media company that enables marketers and media owners to deliver richer consumer experiences and drive better commerce outcomes through its industry leading Commerce Media Platform.
At Criteo, our culture is as unique as it is diverse. From our offices around the world or from home, our incredible team of 3,600 Criteos collaborates to develop an open and inclusive environment. We seek to ensure that all of our workers are treated equally, and we do not tolerate discrimination based on race, gender identity, gender, sexual orientation, color, national origin, religion, age, disability, political opinion, pregnancy, migrant status, ethnicity, marital or family status, or other protected characteristics at all stages of the employment lifecycle including how we attract and recruit, through promotions, pay decisions, benefits, career progression and development. We aim to ensure employment decisions and actions are based solely on business-related considerations and not on protected characteristics. As outlined in our Code of Business Conduct and Ethics, we strictly forbid any kind of discrimination, harassment, mistreatment or bullying towards colleagues, clients, suppliers, stakeholders, shareholders, or any visitors of Criteo. All of this supports us in our mission to power the world's marketers with trusted and impactful advertising encouraging discovery, innovation and choice in an open internet.
Why Join Us:At Criteo, we take pride in being a caring culture and are committed to providing our employees with valuable benefits that support their physical, emotional and financial wellbeing, their interests and the important life events. We aim to create a place where people can grow and learn from each other while having a meaningful impact. We want to set you up for success in your job, and an important part of that includes comprehensive perks & benefits. Benefits may vary depending on the country where you work and the nature of your employment with Criteo. When determining compensation, we carefully consider a wide range of job-related factors, including experience, knowledge, skills, education, and location. These factors can cause your compensation to vary.
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