E-Commerce Product Manager Bershka

hace 1 mes

Elche, España Tempe Inditex Group A tiempo completo

Tempe is the footwear and accessories division of Inditex Group.
We are based in Alicante and currently have over 2000 employees of different nationalities and backgrounds.
In Tempe, you can find a representation of all the brands of Inditex Group: Zara, MassimoDutti, PullBear, Bershka, Zara Home, Oysho, and Stradivarius, each with their own Design, Production, Buying, Merchandising, and Distribution team.Position: E-Commerce Product Manager Bershka (Temporary Contract)Define, plan, and execute the online commercial strategy for the season for international markets and lines assigned, selecting the product and setting the commercial, distribution, and communication directives to reach the established objectives.Position duties:Provide information and content necessary for the press minisite of their brand and the different showrooms to promote the appearance of the product.Define the image of the product for their department for each campaign, deciding on the presentation of the product, the necessary looks, and desired details with the Image team.Assess and select the product with the objective of adapting it to the international markets while establishing the special gaps or needs in those markets.Define, plan, and execute the commercial strategy of the product: Product life cycle, Collection updates, Coordination with the clothing collection (cross-selling), Inclusion of the product in special content, etc.Define and plan the correct times and quantity of merchandise to stock the online shop, and define the initial roll-out of the product in the international markets.Guarantee the availability and quality of the necessary content to sell the products: Graphic material, descriptions, translations, product details, etc.Propose comprehensive communication plans (on and off) in different communication channels: web, social networks, etc.
Coordinate the strategy and development of graphic material to carry out marketing activities.Generate web metric analysis for the detection of product and web merchandising needs, producing interesting findings for the business areas.Academic training:Bachelor of Business Administration and Management, Economics, Advertising, or similar.Master or higher degree in Communication, E-Commerce, Commercial Management, or Marketing; qualifications specializing in fashion companies will be highly regarded.Specific knowledge:High level of Spanish and English.High knowledge of Fashion and Trends.Sales and Marketing.Analytical skills and knowledge of Excel.Knowledge of Google Analytics or/and Marketplaces will be highly regarded.
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