Emea Portfolio Marketing Manager

hace 1 semana


Madrid, España Vertiv Holdings A tiempo completo

.Who are we?At Vertiv, we're on a mission to empower the people that will power the future. From a simple swipe to life-changing medicines, from push notifications to generative AI. We design, manufacture, and service the products and solutions that keep the world connected. With $5 billion in sales, a strong customer base and global reach spanning nearly 70 countries, we are uniquely positioned to deliver greater value to our customers and create new opportunities for our people. We are now looking for a new EMEA Portfolio Marketing Manager to join our dynamic team in Madrid, SpainThe EMEA portfolio marketing manager oversees Vertiv product portfolio for Europe, Middle East and Africa including product launches and active portfolio campaigns. This role is key in supporting the company's go-to-market and ongoing promotional strategies for the organization's products, driving sales enablement and guiding targeting efforts for market segments. The EMEA portfolio marketing manager is a trusted advisor and connection point between regional marketing teams, marketing COEs, regional offering managers and regional sales teams for any portfolio-related activity and is accountable for key launch success metrics and active portfolio campaigns, while driving sales enablement best practices within target segments. What kind of work will you be doing?
- Ensuring product launches and campaigns follow best practices for measuring effectiveness, including, but not limited to: success KPIs, lessons learned, and launch costs.
- Monitoring sand report on the performance of the marketing product launch and active promotional results.
- Driving sales enablement best practices and standards to support sales and regional field/segment marketers in meeting their revenue targets.
- Establishing strategies and campaigns to drive retention, upsell and cross-sell for the product portfolio in specific segments, or partner with a formalized marketing function in doing so.
- Act as a trusted advisor and connection point between regional marketing teams, marketing COEs, regional offering managers and regional sales teams for any portfolio-related activity.
- Develop deep understanding of the EMEA buying audience and segments by working with marketing and offering managers to conduct research to gather insight about target personas, buyer needs and the purchasing decision process for the organization's products.
- Drive an audience-centric marketing approach within the organization, ensuring that messaging, content and campaign strategies are outcome based and centered around customer buying needs in their segments.
- Oversee and provide input for product positioning, value propositions and messaging that resonates with the buying audience; ensure that offering managers are providing source messaging documents for use by downstream marketing functions such as campaign, demand and content teams



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