Revenue Marketing Manager

hace 3 semanas

Madrid, España Wolters Kluwer A tiempo completo

Revenue Marketing Manager (M/F/D)
Madrid
Madrid, Community of Madrid, ES Wolters Kluwer is a global leader in information services and solutions for professionals in the finance, tax and accounting, risk and compliance, health and legal sectors. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with specialized technology and services. We are currently looking for a Revenue Marketing Manager to join our team.
Mission: The Revenue Marketing Manager will serve as a key member of the international revenue marketing team in supporting the development and implementation of the GTM strategies for the Medi-Span solution and for the Middle East, Turkey & Africa (META) region, covering all CE solutions – Medi-Span, UpToDate, and Lexicomp.
Essential Duties and Responsibilities: Support CE international growth, driving focused marketing efforts in key target markets with highest growth opportunities and revenue contribution, with a particular focus on Medi-Span.Help to develop and manage the quarterly and annual marketing planning for Medi-Span in the Middle East & Africa region with potential expansion to Europe and Asia as the business grows.Develop high impact marketing programmes with demonstrable ROI that support GTM strategies around market education, awareness raising, competitor displacement lead generation, and increasing market penetration.Design and implement a mix of scalable and local multi-touch programmes using tactics that are appropriate to the local market and effective in engaging decision-maker personas, including: ABM campaigns, digital, conferences, webinars, c-suite round tables, advertising, PR, and telemarketing management.Work with product marketing, sales, and content teams to build messaging, thought leadership content, and customer testimonials/case studies that tell the value story.Audit current international assets vs GTM strategies to identify gaps and prioritize content development.Create and maintain an international database of customer advocacy and work with local revenue marketing leads across international to generate new materials that address content and messaging gaps.Work with product and product marketing and global campaign teams to help deliver a programme of product release/enhancement communications out to customers and prospects in target markets.Collaborate with the Medi-Span clinical advisory team to generate ROI-based customer impact stories.Monitor qualified sales pipeline and implement actions to ensure future pipeline is sufficient to achieve sales targets.Work with META marketing manager and the EMR Programme Manager (international) to develop and manage an EMR programme that increases marketing collaboration with EMR partners.Provide regular reporting to the business on marketing activities, ROI, and impact on business results.Gather market insights on opportunities, risks, and competitor activity to share back to the business.Ensure marketing budgets are managed effectively with accurate monthly forecasting and reporting.Job Qualifications: Bachelor's degree or equivalent required.Minimum of 5 years of broad marketing experience gained in large global companies.Collaborator with a positive and proactive approach who can work effectively with functional and marketing colleagues.Creative thinker and problem solver who is driven to achieve goals.Thorough understanding and track record of implementing successful marketing strategies.Adept at cross-functional and departmental relationship building.Effective communicator and networker.Strong organizational, problem solving, and analytical skills.IT or healthcare IT sector experience an advantage.Excellent verbal and written English; other languages such as French or Arabic are a plus.Travel Requirements: Up to 20% travel and occasional weekend travelling for events and meetings.
If you think that you have the needed requirements click on the apply button to join us and #bethedifference. If making a difference matters to you, then you matter to us.
Summary
Location: ESP - Madrid, Castellana
Type: Full time

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