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Chief Marketing Officer
hace 3 meses
We are seeking a highly experienced and visionary Global Chief Marketing Officer (CMO) to join our fashion retail team.
The ideal candidate will be a strategic leader with a strong track record in digital growth and marketing, capable of driving our brand's global presence, increasing sales, and strengthening customer relationships through innovative and creative strategies.
Responsibilities: Development of Global Strategies: Create and implement global marketing strategies that align business objectives with market trends and consumer needs.
Digital Growth: Lead digital growth initiatives, including social media marketing campaigns, SEO/SEM, content marketing, email marketing, and e-commerce strategies.
Branding and Positioning: Develop and execute branding strategies to strengthen and position the brand in international markets, ensuring a consistent and attractive brand identity.
Market Analysis: Conduct market and competitive analysis to identify growth opportunities and adapt to consumer trends.
Innovation and Creativity: Foster innovation and creativity within the marketing team, promoting new ideas and approaches to capture the target market's attention.
Team Management: Lead and motivate a global marketing team, ensuring professional development and high performance.
Budget and ROI: Manage the global marketing budget, ensuring efficient use of resources and a high return on investment (ROI) for all initiatives.
Interdepartmental Collaboration: Work closely with other departments, such as sales, product development, and IT, to ensure coherence and effectiveness of marketing strategies.
Public Relations and Communications: Oversee public relations and communication strategies to maintain a positive brand image and manage crisis communication if necessary.
Requirements: Experience: Minimum of 10 years of marketing experience, with at least 5 years in a leadership role in digital marketing within the fashion industry.
Education: Bachelor's degree in Marketing, Business Administration, Communication, or a related field; MBA or advanced training in digital marketing is valued.
Technical Knowledge: Deep knowledge of digital marketing tools and platforms, data analysis, and CRM.
Skills: Excellent leadership, communication, and presentation skills; ability to think strategically and creatively.
Languages: Fluency in English and Spanish; at least one additional language is valued.
Global Orientation: Experience in international markets and ability to work in a multicultural and dynamic environment.
Willingness to Travel: Willingness to travel internationally as necessary.
Background: Background in the fashion industry with a focus on growth; experience in the Spanish market is a must.
Benefits: Competitive Salary: Attractive compensation package with performance-based bonuses.
Professional Development: Continuous training and professional development opportunities.
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