Martech/Adtech Specialist
hace 2 meses
Wallapop is a Barcelona based scale-up driven by the purpose to empower people to embrace a more conscious and human way of consumption. We believe in a world where collaborative economy is mainstream. This is what drives us. ?? Wallapop operates in Spain, Italy and Portugal, offering a catalogue of several hundreds of millions of products and services. Powered by technical innovation and continuous improvement, we bring together the scale & trust of classifieds with the marketplace's convenience & reach. ?? Our mission is to enable a connected trade ecosystem, making 2nd-hand the norm through smart use of technology.
Backed by top investors such as Accel, Insight Partners & Naver Corp we bring our total valuation to 806 million EUR and are embarking on our international journey with the aim to become the world's best unique goods trading platform.
The Challenge ?? Drive, along with another Martech/Adtech specialist, Wallapop's marketing technology strategy by monitoring industry trends, managing vendor relationships, and leading the implementation of innovative tools and processes. Collaborate with internal teams to develop robust data architecture, ensure compliance with privacy regulations, and optimize marketing campaigns through automation and precise reporting.
What You Will Do ?? Monitor Martech/Adtech trends, build relationships with industry partners, and act as the main point of contact. Plan and manage the yearly Martech budget, negotiate pricing, approve spending, and resolve financial discrepancies. Lead new tool and process implementations, coordinating stakeholders for seamless adoption and integration. Collaborate with Analytics and Engineering to ensure marketing data architecture meets evolving needs and supports accurate reporting. Translate marketing team requests into technical solutions, collaborating with Tech, Analytics, and external stakeholders to ensure successful execution. Document Martech processes and guide teams on tool usage, automation, and compliance with privacy regulations. Advise on automation to optimize marketing workflows, including budget allocation, campaign management, and creative scalability. Ensure data flow reliability for accurate reporting, oversee audience requests, and improve reporting systems for consistency. Lead and coordinate deep link implementation and tracking mechanisms across departments to optimize campaign performance. What We're Looking For ?? Bachelor's degree in Marketing, Business Administration or other analytical degrees such as Engineering/Mathematics. 2-3 year as a Martech/Adtech specialist or at least in a Digital Marketing role with Martech involvement. English proficiency is an asset, and Spanish would be a plus. Having worked in app environments. Having worked previously with a CDP (mParticle, Amplitude CDP, etc.), app attribution tools (Adjust, Appsflyer, etc.) and advertising platforms such as Google Ads, Facebook or DV360. You have worked with data visualization tools such as Looker or Tableau and Analytics tools such as Amplitude. You're not afraid of help centers and love reading documentation in order to get the most of any Martech/Adtech platform. You can easily connect and collaborate with a diverse set of people across levels and backgrounds (Legal, Tech, Marketing channels specialists, etc.). Do note that all our jobs are ?? Barcelona based.We work in a hybrid model, we offer a flexible work environment where regular office attendance is expected for which the frequency is determined at a team level.
Wallapop is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees as we want Wallapop to be a place for everyone.
Additionally to the opportunity to contribute to an agile product set up and work together towards achieving our meaningful mission, we offer the following ?? Perks & Benefits:
Competitive phantom shares package for all employees Generous individual learning budget of 2k per year Group and individual English, Catalan & Spanish lessons as part of our working day Private Health Insurance with Cigna Flexible working hours + short Fridays Flexible remuneration to deduct from gross salary (kindergarten/food/transport check) Gym & Wellness plan, including physiotherapist in the office Generous referral Program & Charity Donation Bonus for weddings & newborns Wallapop Renta (Tax income support) Monthly plan for free shipping, bumps & home-pick-up on our services Workiversary Gifts and Birthday Surprises Contribution towards your WIFI in your monthly payroll One-off payment based on compensation package to go towards setting up your home office Relocation package (monetary support and legal advice) and visa sponsorship, if applicable 26 holidays per year TOP hardware of your choice (latest Apple or Windows) What does the hiring process for this position look like? ??**Please, note that all interviews take place remotely over hangouts.** Intro Call - run by talent acquisition, focus on providing more information about the role and the company as well as going over your experience, motivation, and expectations. This usually takes 45-60 minutes.
Case Study Submission - you will be assigned a task to submit within 5 up to 7 days where you will be able to showcase your expertise / technical skills required for the role.
Expertise Interview - run by the hiring team, focus on the required core skills and the ability to deliver in a given context. This usually takes 60-90 minutes.
Stakeholder Interview - run by relevant stakeholders reflecting the reality of the context of the role, focus on the ability to collaborate & deliver in a cross-functional set-up. This usually takes 60 minutes.
Culture Interview - run by culture interviewers, focus on adherence to Wallapop's purpose and business proposition. This usually takes 60 minutes.
Offer - should you be the right candidate, your offer will be discussed over a call with talent acquisition and will then be confirmed in writing.
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