Sem Specialist

hace 1 mes

Barcelona, España Publicis Groupe A tiempo completo

.Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Publicis, Leo Burnett, Publicis Health, Wysiwyg, Nurun and Digitas), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge. Publicis Groupe links Creativity, Technology and Data offering a value proposition that effectively connects brand and consumer. Job Description About the role: We are on the search for enthusiastic SEM Specialist to join our team, delivering excellent service to our clients and capable of defining the future of paid search at Performics. Understanding how consumers think, feel and behave in relation to products/services. Ensuring that we are a market leader, and how best to organise for success. How you'd spend your day: Creation and monitoring of Search, Shopping, Gmail Ads, Apps and Youtube campaigns. Management and optimization of audiences of DMPs, Analytics, etc. Knowledge of Search Engine Marketing (SEM) and advertising on the Google, Bing and Amazon platforms. Proposals for optimization of lead generation. Implementation and use of search tools such as Search Ads 360 or Marin. Strategy, reporting and campaign optimization. Establishment of SEM plans and proposals. Development, activation and optimization of the tactical descent. Communication with clients and with the teams of the different Publicis Media agencies. Analysis of keywords, creation of copys and the structure of campaigns based on objectives. Monthly billing and budget management. Qualifications What we're looking for: Bachelor's Degree related with Advertising, Marketing, Economics or a minimum of one year of experience in Search Engine Marketing (SEM) Good communication skills, dynamic, flexible, and proactive High level in MS Excel, PowerPoint and Word Experience in web analytics with tools such as Google Analytics will be an asset. Knowledge of PPC programs and data optimization through paid media systems. We think you're awesome if you: Are proficient in English (B2 or more) Passion for SEM and in general for all digital performance marketing. Analytical and organized vision of a project Ability to think analytically and identify and solve problems. Attention to detail and ability to work on a "deadline" model. Additional Information Why join us? Because we offer reasons such as: Flexible Benefits (Cobee): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more. Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills

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