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Barcelona, Barcelona, España Smadex Slu A tiempo completo{"h1": "Programmatic Campaign Analyst", "p": "At Smadex Slu, we are seeking a highly skilled Programmatic Campaign Analyst to join our Ad Operations team. As a key member of our team, you will be responsible for setting up campaign buying strategies on our DSP and ensuring they meet our clients\u2019 goals through daily monitoring and optimization.Your...
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hace 2 meses
Barcelona, España Dentsu International A tiempo completoMerkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth,...
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hace 1 semana
Barcelona, España Dentsu International A tiempo completoMerkle, a dentsu company, powers the experience economy.For more than 35 years, the company has put people at the heart of its approach to digital business transformation.As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth,...
Campaign Analyst
hace 3 meses
col-wideJob Description:Job DescriptionWe are a leading consulting firm partnering with a major player in the Animal Health pharmaceutical sector. We are seeking a talented and results-oriented Campaign Analyst to join the growing Digital Commercial Services (DCS) Animal Health team.In this role, you will play a pivotal role in shaping the digital transformation journey for our client's Animal Health Unit.You will be responsible for managing the tracking and measurement of automated omni-channel marketing campaigns, providing valuable insights that will ultimately optimize future campaigns.Here's a glimpse of what you'll be doing :Ensure all campaigns are measured based on globally-recognized standards.Build and maintain user-friendly campaign dashboards using Tableau, catering to the specific needs of our client's markets.Implement and validate data tagging and ETL processes to guarantee the accuracy of data used for measurement.Collaborate with the client's global analytics team to ensure data consistency across all marketing channels.RequirementsBachelor's or Master's degree in Business Administration with a strong tech background, or a Bachelor's degree in a technical field coupled with a solid business acumen.A minimum of 2 years of experience in digital analytics and reporting / dashboard tools (ideally Adobe Analytics or Google Analytics).Familiarity with Big Data environments, databases, and querying languages (like SQL) is a plus.Experience with Tableau is highly desirable.Programming language skills, such as R and Python, are a plus.A strong understanding of business principles, including omni-channel digital campaigns and marketing automation (particularly email marketing).Experience in marketing best practices, including deliverability and design, is a plus.Prior experience with marketing automation platforms like Adobe Campaign is preferred.Fluency in English is essential due to the global nature of this role.Experience working in a multicultural environment is a plus.Excellent communication, collaboration, and problem-solving skills.Self-motivated with a strong analytical mind, open to new ideas, and the ability to think outside the box.#J-18808-Ljbffr
