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Global Enterprise Solutions Marketing Manager
hace 2 meses
Global Enterprise Solutions Marketing Manager Location: Madrid, Community of Madrid, ES
Company Overview: The Straumann Group is a global leader in tooth replacement and orthodontic solutions. The Group researches, develops, manufactures, and supplies dental implants, instruments, biomaterials, CADCAM prosthetics, digital equipment, software, and clear aligners for applications in replacement, restorative, orthodontic, and preventive dentistry. Headquartered in Basel, Switzerland, the Group employs more than 10,000 people worldwide, with products, solutions, and services available in over 100 countries through a broad network of distribution subsidiaries and partners.
Culture and Values: People and culture are the Straumann Group's greatest assets, key to high performance and sustainable success. The company fosters a culture of trust and collaboration, embraces diversity, promotes agility, learning, and innovation, creates opportunities, and encourages responsibility and ownership. The fundamental driver of this culture is the player-learner mindset, which it seeks to inspire and nurture in every employee.
Job Purpose: The Global Enterprise Solutions Marketing Manager is responsible for the implementation and continuous development of the global marketing plan and strategy for Straumann Group Enterprise Solutions' portfolio dedicated to DSO customers: Enterprise Specialty Workflows, Enterprise Operations, and Enterprise Services under the newly established brand, Straumann Group Enterprise Solutions. This includes the establishment of the solutions and services portfolio value proposition. The role reports to the Global Head of Executive Engagement.
Key Responsibilities: Implement and Develop Marketing Plans: Execute and continuously develop the global marketing plan and strategy for the Straumann Group Enterprise Solutions portfolio elements.
Campaign Management: Manage marketing campaigns for specified solutions and services, including upcoming launches and brand management to ensure customers understand our value propositions.
Content Management: Lead the updating and maintenance of campaign content, product catalogues, and online presence in collaboration with relevant stakeholders.
Marketing Assets Development: Develop marketing assets and collaterals to support successful Limited Market Releases (LMR) and Full Market Releases (FMR).
Lead Generation: Drive the generation of sales leads through marketing programs and lead-generation activities.
Market Analysis: Analyze global market trends, consumer behaviors, and competitor activity to identify opportunities and adjust marketing plans accordingly.
Content Creation: Create and implement marketing, sales, and campaign materials, including channel-specific copywriting.
Sales Enablement Support: Ensure sales teams are equipped with the necessary tools and training assets to engage with dental professionals effectively.
Regulatory Compliance: Ensure all marketing and communication materials comply with regulatory and legal standards in collaboration with relevant stakeholders.
Performance Monitoring: Monitor key performance indicators (KPIs) to measure marketing initiatives' effectiveness and adjust strategies as needed.
Qualifications: Education: Master's or University degree (specialization in Marketing/Branding is an advantage).
Experience: 3+ years in downstream product marketing, preferably in the dental industry. Experience in managing global marketing initiatives and understanding regional market differences.
Skills: Excellent analytical, problem-solving, and project management skills. Strong leadership and communication abilities with a data-driven approach to decision-making. Experienced in working in a matrix organization and working in a global setup with strong customer focus.
Language: Fluency in English (written and spoken) is a must; additional languages (e.g., Spanish, French, Italian) are advantageous.
This position requires a proactive, collaborative, and innovative individual capable of working in a dynamic and fast-paced environment. The Global Enterprise Solutions Marketing Manager will play a crucial role in aligning marketing strategies with Straumann Group's vision and driving growth within the DSO segment.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.
Employment Type: Full Time
Travel Percentage: 0 - 30%
Requisition ID: 14946
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