Digital Experiences Analytics Senior Manager
hace 1 mes
WE CREATE MORE SALES is not just our claim, but our passion. Every day, more than 400 employees from the areas of consulting, online marketing, IT and telesales work to create 360° communication for customers that successfully combines sales and marketing. Become part of this unbeatable team and celebrate national and international sales successes with us and our customers such as SAP, IBM, and Telekom.
To strengthen our team in Barcelona, we are looking for a Digital Experiences Analytics Senior Manager (m/f/d) to cover SAP.
Your future role· Responsible for reporting of SAP.com and providing strategic recommendations to the business drawing insights from data trends and changes in the business.
· Accountable for defining the metrics framework, analytics, and insights for net new projects and programs aligning with the central analytics team of corporate marketing.
· Partner with numerous stakeholders to understand business questions and interpret the data into actionable opportunities for optimization.
· Design and implement new reporting strategies combining multiple data sources and systems.
· Manage and support multiple analytics projects across DX to support Corporate Marketing goals.
· Ensure data integrity and quality in reporting and communication of results.
· Establish cadence for reporting and insights, with continuous review and identification of areas for improvement based on stakeholder feedback.
Your profile· 10 years hands-on experience of digital marketing with an understanding of the channels and tactics that influence business results
· 10 years expert knowledge in Google Analytics or Adobe Analytics building complex reports and hands on experience in delivering actionable insights
· Expertise in establishing reporting and optimization plans for digital and web marketing activities
· Experience in managing larger projects with project members from across the marketing organization and IT
· Work experience in global and regional or local marketing roles
· Ability to translate strategy into execution and break it down into programs/projects to measure overall success.
· Solid understanding of SAP's B2B web funnel, from awareness to demand generation
· Proven track record in stakeholder management across teams and organization, ability to breakthrough silos to achieve successful project delivery
· Proficient communications skills in English
The teamThe mission of the Digital Experiences team is to create world-class online experiences by inspiring, educating, and supporting customers throughout their journey to drive engagement, leads, trials, and online orders to support SAP's growth as a cloud company.
As part of SAP Corporate Marketing, the Digital Experiences team harnesses the power of our best-in-class digital talent to drive the digital impact required to enable cloud growth for the company.
The team is responsible for customer journey planning, user experience, web management, optimization, and mission-critical functions across marketing-owned web properties (sap.com, ariba.com, and store.sap.com.). The team also oversees digital event experiences.
The business operations team within DX is responsible for co-defining the strategy for the unit and is accountable for the smooth execution of day-to-day activities. This team is responsible to define rhythm of the business, performance reporting and insights, process optimization, and foundational programs that help the DX organization meet strategic objectives.
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