Marketing Automation Specialist
hace 3 semanas
We are seeking a Marketing Automation Specialist to join our Customer & Marketing area in the Customer Data & Innovation department. You will be responsible for implementing, managing, and optimizing marketing automation platforms and processes. Your role is crucial in improving marketing campaign effectiveness and overall customer experience. You will collaborate with cross-functional teams to align marketing automation strategies with business objectives.
Key Responsibilities: Platform Management: Administer and manage marketing automation platforms (e.g., Adobe Campaign, etc.) to execute targeted campaigns. Configure and maintain marketing automation workflows, templates, and campaigns. Campaign Execution: Design, build, and execute automated marketing campaigns to generate leads, nurture prospects, and drive customer engagement. Monitor campaign performance and make data-driven adjustments to optimize results. Data Management: Manage marketing databases, ensuring data quality, segmentation, and accurate tracking of customer interactions. Implement data-driven strategies to enhance lead scoring and segmentation. Analytics and Reporting: Monitor and analyze key performance indicators (KPIs) to evaluate the success of marketing automation campaigns. Create and present regular reports that communicate key insights, trends, and performance metrics to internal stakeholders. Develop visually appealing dashboards and reports to facilitate a better understanding of marketing performance. Training and Support: Provide training and support to marketing teams on marketing automation best practices. Stay updated on industry trends and advancements in marketing automation technology. Qualifications: Bachelor's degree in Business, Engineering, or a related field. Proficiency in marketing automation platforms (Adobe Campaign, etc.). Experience in data visualization tools (Power BI). Experience with A/B testing methodologies and tools (Adobe Target). Strong understanding of digital marketing principles and best practices. Analytical mindset with the ability to interpret data and draw actionable insights. Excellent communication and collaboration skills. Fluency English communication in both verbal and written forms. Certification in relevant marketing automation platforms is a plus. Did you know that we offer additional benefits for employees with disabilities and/or those who have a direct family member with a disability? In addition to free support during the certificate management process and extra hours of leave, if you have a disability and provide us with proof, you'll receive €1500 in your first paycheck. Allianz is a dynamic company undergoing continuous transformation where your opinion matters, and where you are a part and protagonist of the change. We listen to and value new ideas aligned with our purpose that drive us to continue being the #EmployerOfChoice #4all.
Would you like to work in the company of your dreams? With your talent, you can help us make your dream a reality Are you brave enough to accept the challenge?
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