Head Of Owned Content

hace 2 semanas


Madrid, España L'Oreal A tiempo completo

Support brands to ensure all content is on-brand DNA & group guidelines:Establishing workflow for content rights, content request, creation, editing, publishing, and retiring content.Ensure the brands hold the right maintenance of content inventories and rights.Developing standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing, including the implementation of content strategies.Ensure integration of content activities within marketing campaigns that supports and extends initiatives both mid and long-term by helping to establish the right KPIs.Conducting ongoing UX improvement & measurement of content effectiveness: gathering data and handle analytics and make recommendations based on those results.Leveraging market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers that leads to critical behavioral metrics. Conducting periodic competitive audits.Work closely with the proper stakeholders contributing to SEO excellence in both B2C, owned websites and eRetailers coordinating a multidivision approach to generic territories.Detect tools and innovations in the market that allows create content at scale by platform.è Tribe members: eCom content specialists, OBMs, Social, advocacy, data, media.- *Please visit "Your Application Space" to see the jobs you have already applied to. *: #J-18808-Ljbffr


  • Head of Owned Content

    hace 6 días


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    **Descripción del puesto**: - Support brands to ensure all **content is on-brand DNA & group guidelines**: - Establishing workflow for content rights, content request, creation, editing, publishing, and retiring content. - Ensure the brands hold the right maintenance of content inventories and rights. - Developing standards, systems and best practices...


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    hace 4 días


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    hace 2 días


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    hace 4 días


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    hace 5 días


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    Encontrado en: beBee jobs ES - hace 5 días


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