Brand & Customer Marketing Manager

hace 2 semanas


Barcelona, España Global Human Consultants A tiempo completo

.Our client, a pioneer in technical outdoor apparel, continues to innovate with groundbreaking technologies, setting the standard for performance gear trusted by professionals worldwide. With a global presence spanning over 40 countries, our client's products are renowned for their durability and reliability in the harshest environments.Brand & Customer Marketing Manager (m/f/d) Southern EuropeLocation: Barcelona, SpainMission: In this role, you will develop & execute the marketing plans for Southern Europe (Spain, France, Italy), with the goal of driving brand building initiatives and sustainable sell-through results for both the Sportswear and the Workwear side of the business.Reports to: Regional Marketing Manager, Continental Europe.Key ResponsibilitiesAct as a strong business partner to the Sales team & develop focused Marketing plans in alignment with the company growth strategy for omnichannel success.Execute the Marketing mix for Southern Europe (Sportswear & Workwear).Regional Marketing budget management.Manage & activate the local PR agencies (Spain, France & Italy).Identify and establish relevant partnerships and collaborations with local organizations, ambassadors and influencers that can strengthen the brand in the region.Manage the key local brand partnerships for asset generation & storytelling through PR & the company's owned channels.Plan & execute local events (PR, Consumer or Trade facing activities).Plan & develop KA and specialty stores sell-in & sell-through programs (in-store & digital).Leverage the regional retail network for PR work & consumer engagement initiatives.Support the development and distribution of Marketing materials for tech clinics & staff trainings.Manage and adapt assets for use across omni-channel.Experience/SkillsUniversity degree or similar in the field of Marketing/Business.+5 years working experience within Marketing (preference for sports/outdoor industry or FMCG).Very strong verbal & written communication skills in English & Spanish (knowledge of French &/or Italian is a plus).Networking & partnership management experience.Strong presentation skills.Good skills in MS-Office, especially in Power-Point.Willing to multitask and work under pressure, with ability to prioritize effectively.Strong project management and coordination skills.Effectively balance autonomy and collaboration.Understanding of the retail and sporting goods environment.Experience with digital & in-store customer campaigns.Interest in technical apparel & footwear.Personal AttributesSolution oriented with positive mindset.Energetic and enthusiastic.Systematic and well organized.Team player.Having a "doer-mentality", ready for hands-on work.Social intelligence, adaptable to different cultures & styles.Empathy for other perspectives.Active Listening.Passion for sports & the outdoors.Willingness to travel



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