Planning Director, Integrated Media Strategy |

hace 2 meses

Madrid, España Pfizer A tiempo completo

OVERVIEW
Pfizer is driving a transformation of its marketing organization, that will see the best marketers of science support the most trusted brand in the industry. The Planning Director, Integrated Media Strategy will be a key role within the Chief Marketing Office, helping define the Global media strategy for Pfizer products and serving as the chief point of connection between media and commercial teams. This position will report to the Senior Director, Global Integrated Media Strategy and will be instrumental in supporting integrated media strategy for geographical region(s) ex-US for Pfizer Biopharma. This colleague will bring a deep understanding of the healthcare and pharmaceutical space given our focus on HCPs outside the US coupled with broad media strategy experience and deep digital knowledge. This person will partner closely with other members of the CMO as well as other organizations to drive a robust, data-driven, and highly strategic approach that moves Pfizer from a leading 'pharma' brand into a leading healthcare and patient-first organization.
ROLE SUMMARY
The Planning Director, Integrated Media Strategy is responsible for supporting the integrated media strategy for Pfizer products and functioning as a key interface between commercial teams and media shared services. In doing so, this person will partner with commercial teams and the media agency to develop audience-centric, insight-driven media strategy and tactical plans across paid, owned, and earned media channels, aligned with the overall product marketing strategy. The ideal candidate is results-driven with a focus on helping to transform the CMO organization to achieve marketing excellence and deliver measurable financial results across the globe. As part of a focused team responsible for centralized media outside the US, the Planning Director, Integrated Media Strategy must leverage strong cross-functional partnership abilities to collaborate effectively with a number of key business partners. They will have equal responsibility for both strategy and operations given the nature of the role and the need for consistent process globally.

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