Performance Marketing Analyst

hace 4 días


Pozuelo de Alarcón, España Neosmart Insights A tiempo completo

.About NeosmartNeosmart is a pioneering startup in AI research and education, focused on creating reliable, interpretable, and actionable content for organizations. Additionally, we offer customized consulting services around generative AI. Our goal is to make this technology beneficial and accessible to all organizations and to ensure its use is ethical, responsible, and sustainable. To achieve this, we rely on the expertise of our interdisciplinary team in AI, policy, business, and product development.What are we looking for?Neosmart is on the hunt for a dynamic and detailed oriented Performance Marketing Analyst who is passionate about AI and eager to join a pioneering startup at the intersection of technology and education. This role enthusiast should possess a unique blend of strategic vision and resource analysis and optimization skills, ready to shape and share our vision across various digital landscapes.For this role, we seek an individual data-driven, with the ability to make decisions and strategy, designing and optimizing digital advertising campaigns. The candidate will be part of our Sales & Marketing super team, interacting with other departments.Responsibilities: Analyze online campaign data to extract valuable insights, identify trends, and inform future marketing strategies. Use these insights to develop data-driven recommendations for optimizing performance and achieving campaign goals.Optimize online campaigns for various KPIs, including but not limited to, click-through rates, conversion rates, ROI, and cost per acquisition.Collect and interpret data from online advertising campaigns.Prepare regular reports on online campaign performance for stakeholders, and provide actionable insights and recommendations based on campaign performance.Monitor budgets and adjust bids to gain better ROI, and ensure efficiency of the advertising budget.Conduct A/B testing to optimize ad copy, visuals, landing pages, and targeting parameters for maximum campaign performance.Collaborate with the creative team to develop compelling ad creatives and landing pages that align with campaign objectives and target audience preferences.Stay informed about the latest paid media and digital marketing trends, tools, and techniques, and share knowledge with the team to foster growth and innovation.Experiment with new platforms and advertising technologies.Requirements:Bachelor's degree in Marketing, Statistics, Business Administration, or a related field.Nice to have: Proven work experience as a Marketing Analyst, SEM Specialist, or Social Media Marketer, preferably in a fast-paced start-up environment.2-3 years of experience in performance analysis, digital marketing, or a similar role.Strong experience with Google Analytics, Google Ads, LinkedIn ads, Facebook Ads Manager, and other advertising platforms.Fluency in Spanish and English (both written and spoken) is required.Proficient in Excel or similar data analysis tools



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