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Sales Enablement Content Writer Specialist

hace 3 meses


Barcelona, España Hays A tiempo completo

.What future do you want to create?At Hays, we believe in being lifelong partners - to our people as well as the organisations we work withWith over 50 years of business success, we have a reputation as the world leader in specialist recruitment and workforce solutions. But joining Hays isn't just about being part of a global business leader, it's about making a difference in the world of work.Equipped with the skills, solutions and technological capabilities of a true leadership partner, you'll put our customers at the heart of everything you do, delivering holistic workforce solutions to solve the challenges they face today, tomorrow and in the future.Your New RoleIn this role you will develop and execute content strategies that facilitate the sales process, drive lead generation, and effectively communicate our brand's narrative. You will be creating a wide range of content and copy, including but not limited to blog posts, whitepapers, eBooks, case studies, presentations, webinars, social media posts, and other sales collateral.Additionally, you will collaborate closely with the sales team to understand their needs, producing compelling sales enablement materials to empower them in the sales process and help them close deals. Understanding and communicating complex concepts effectively is crucial, as well as tailoring messages to varying audiences from technical to non-technical. You will monitor, measure, and report on the effectiveness of content initiatives, using data to inform and improve future content strategies. Lastly, you will keep up to date with industry trends to ensure content is relevant, timely and compelling.What you'll need to succeedTo be successful, you will need at least 2 years' proven experience in B2B content creation, preferably with a clear sales enablement focus. You have strong writing and editing skills with a proven ability to create engaging and compelling content and copy. You also have the ability to emphasize with different B2B audiences across various industries, including different stakeholders within the same companies, to create content that resonates with each target group. You are Tech-savvy with the ability to quickly learn and adapt to new technologies. You speak English at a C1, bilingual or native-level, proficiency in other European languages is a plus.What you'll get in returnTo support you in providing the advice, insights and expertise our customers need to navigate a more complex world of work, we continually invest in your training and development and offer a rich variety of career opportunities across the globe.Our culture is grounded in collaboration and inclusivity; we offer remote, hybridand office working options and encourage our colleagues to bring their authentic self to work