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Brand Manager, Dermatology Iberia

hace 2 meses

Guadalajara, España Incyte A tiempo completo

Brand Manager, Dermatology Iberia Viñuelas Overview
The Brand Manager will be responsible for driving, coordinating, and executing the country dermatology strategies & assigned projects/tasks in a BU & matrix structure. The individual will be accountable and responsible for dermatology marketing in the country & work cross-functionally with other stakeholders & departments at a local and regional level. As lead for dermatology marketing in country, the individual will lead, develop, support and coordinate commercial & positioning projects/activities and use marketing tools to optimize commercialization and maximize value of the dermatology assets.
Duties and Responsibilities
- Drives strategy implementation in a matrix structure and leads the local brand team.
- Responsible for adapting European strategy to suit local environment and executing tactics and initiatives enabling the pre-launch plan and subsequently the promotional activities to launch the company dermatology products successfully. This includes printed and digital non-promotional/promotional material, support of sales training and customer-facing promotional initiatives.
- Supports the BUD on this initiative to drive high quality and successful operationalization of product strategy.
- Drives the development of the Country Derma Brand Plan and ensures the roll out of brand plan following the strategic imperatives.
- Joins the European Brand Team and in partnership with EU IAI country and regional colleagues, provides input into the EU Brand Planning process and contributes as appropriate to EU activities.
- Measures and reports performance of marketing campaigns, gains insight and assesses against goals.
- Supports the development of the brand communication plan.
- Supports review of product related data to ensure the field-force is kept up-to-date on new development of the product and competitor products and ensures systematic collection of competitive intelligence.
- Supports the design and organization of satellite symposia and booth appearance at nationwide conferences.
- Acts as first point of reference for all products related inquiries from the field team and works collaboratively with colleagues in the field-force, medical affairs, legal and regulatory to manage product needs.
- Close liaison with the field force to assess the response to and the suitability of current promotional materials and to ensure that the materials are used in the optimal way.
- Supports the design of market research projects to assess the market specifics and the customers' attitude to products and translates the insights into relevant actions ensuring the successful promotion of them.
- Contributes to best practice exchange culture with other brand leads in the local affiliate.
- Works in partnership with BUD and regional colleagues to refine local forecasts and budgets.
- Leads and manages vendors and agencies to ensure high quality of output; communicates, tracks and keeps timelines and budget.
- Monitors and controls product budgets, assesses the marketing mix related to the product, and evaluates cost effectiveness and results.
- Ensures compliance with applicable regulations and Company compliance standards.
- Contributes positively to a strong culture of business integrity and ethics and aligns with the IAI team charter.
Requirements
- University degree in science and/or degree in Business.
- Minimum of 3 years of successful product management experience in biotech or pharmaceuticals.
- Proven track record of achievements in field sales and marketing.
- Experience in Dermatology/immunology and understanding of customer and market needs in the chronic disease space.
- Excellent spoken and written English.
- Proven ability to take the lead on projects and drive them to success.
- Able to analyze data and draw the right conclusions.
- Solution oriented, uses own initiative and task driven.
- Works on and delivers multiple projects at the same time in high quality.
- Structured approach to project management.
- Passionate team player focusing on solutions and outcomes.
- Proven ability to successfully manage projects across functions in a matrix organization.

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