Creative Lead

hace 3 días

Barcelona, España Sequra A tiempo completo

About seQuraseQura provides innovative, flexible and easy-to-use payment technologies that help merchants acquire, convert and retain more customers.We make a difference in sales performance by tailoring our solutions to different sectors, to address their unique pain points and deliver superior results in Retail, Education (EduQa), Optics (OptiQa), Repairs and Travel.We also empower smart shopping to consumers who seek more value, convenience, and flexibility in their shopping, with new payment experiences that allow them to save, access interest-free credit, or pay in small, comfortable installments of up to 24 months.Born in Barcelona, seQura is a privately-owned fintech, currently expanding throughout southern Europe and Latin America, growing above 50% CAGR and approaching 100 Million in Annual Recurring Revenue.Over 5000 businesses, almost 2 million shoppers, and almost 400 employees continue to rate us as one of the most loved and trusted fintechs out there, with an NPS of 87%, a Trustpilot rating of 4.7/5, and a Glassdoor rating of 4.7/5.About the roleAs a Creative Lead you will be responsible for crafting compelling, platform-specific campaigns that resonate with target audiences, collaborating closely with the design and performance teams to bring creative ideas to life, and analyzing metrics across channels to continually refine strategies for maximum impact.Working with the Design Lead, you will play a pivotal role in shaping our brand's visual identity, overseeing the development and execution of seQura's brand guidelines, ensuring visual and voice consistency and alignment across all departments and external communications.What challenges you'll be solvingParticipate and add value in marketing strategies, brand identity and strategic positioning.You will be responsible for ensuring that communication is consistent, adheres to the brand's values, tone, and personality.You will work with the performance team to create campaigns that reflect the interests of both B2B and B2C consumers, all across the funnel, from top to bottom.You will help define the KPIs for campaigns and work alongside the marketing team to monitor and optimize content as needed, ensuring a continuous improvement process.You will be responsible for monitoring competitors and trends to maintain relevant and innovative creativity.You will need to gather consumer insights that help create relevant communication.Creative Development StorytellingLead end-to-end creative processes, including research, strategy, briefing, concept development, and writing to ensure consistent daily delivery.Craft compelling, culturally relevant storytelling concepts that drive key performance metrics while maintaining high creative standards.Collaborate with design to produce optimized assets tailored for each channel.Bring fresh, innovative ideas, angles, and concepts to the table, consistently driving creative momentum for seQura, and our merchants.Leverage data-driven insights to pinpoint growth opportunities, refine strategy, and inform creative direction.Act as the bridge between brand and performance marketing, integrating brand identity into performance-driven creative that meets strategic goals.Oversee the entire creative process from ideation through execution, ensuring timely delivery of all assets.Coordinate with internal teams and freelancers to manage schedules, resources, and production timelines.Ensure all creative assets align with project scope, objectives, and brand standards.What we offerWe have a strong and sustainable foundation, where we provide a secure and reliable workplace.
You have the freedom and trust to make the best contribution possible.One of our most valued strengths by our employees is our fellowship and supportive culture, which fosters a sense of belonging by working closely with our values.
With us, you will have challenging projects to work on and push your skills and knowledge.In addition, we are very proud of the unique office we have, which offers a comfortable and inspiring environment to work in with everything you need.23 vacation days + 2 days of free disposal per year.Professional development that includes access to a language learning platform.Flexible compensation plan for transportation, restaurants, and kindergarten with Cobee.Health insurance discounts with Sanitas and DKV.Urban mobility by using your own bike with Kleta.Daily access to healthy, organic, and sustainable fruits.Moreover, we offer a Wellness Program that embraces a holistic approach by covering 6 areas (occupational, physical, financial, emotional, social, and environmental consciousness).
Each area will include various activities, and you'll be able to choose from 34 different activities that best meet your needs to configure a plan that best works for you.What you'll need5+ years of experience in creative leadership roles within marketing, advertising, or similar industries.Proven track record of developing and executing cross-channel, data-driven campaigns for B2B and B2C audiences.Expertise in crafting and managing brand identities and guidelines, ensuring consistency across platforms and communications.Strong storytelling skills with the ability to create culturally relevant and performance-driven creative concepts.Proficiency in analyzing marketing metrics, leveraging consumer insights, and staying ahead of market trends to refine strategies.Experience leading cross-functional teams, coordinating with stakeholders, and managing project timelines to meet objectives.Ability to integrate brand identity into performance marketing to achieve strategic goals.Exceptional communication and collaboration skills, with a visionary mindset and creative problem-solving abilities.Comfortable working in a fast-paced, dynamic environment, fostering innovation and driving creative momentum.Proven expertise in using Figma.We kindly ask that you submit your CV in English, along with your portfolio showcasing samples of your work.We promote equal opportunity to all, regardless of age, color, gender identity, medical condition, physical or mental disability, race, religion, sexual orientation, or other characteristics.
We have an inclusive environment, and respect is above all.Do you want to be part of the change?
Join us
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