Interim Marketing

hace 4 semanas

Madrid, España Trainline Plc A tiempo completo

Interim Marketing & Brand Director (12 month FTC)Full-timeOffice: LondonWe arechampions of rail, inspired to build agreener, more sustainable future of travel.
Trainline enables millions of travellers to find and book the best value tickets across carriers, fares, and journey options through ourhighly rated mobile app, website, and B2B partner channels .Great journeys start with Trainline.NowEurope's number 1 downloaded rail app, withover 125 million monthly visitsand£5.3 billion in annual ticket sales, we collaborate with 270+ rail and coach companies inover 40 countries.
We want to create a world where travel is as simple, seamless, and affordable as it should be.Today, we're aFTSE 250 companydriven by our incredible team of over 1,000 Trainliners from 50+ nationalities, based across London, Paris, Barcelona, Milan, Edinburgh, Madrid, and Brussels.
With ourfocus on growth in the UK and Europe, now is the perfect time to join us on this high-speed journey.Introducing Marketing & Brand at TrainlineOur company strategy isanchored in a customer first propositionhere at Trainline.
We're an established household name in the UK, withmore than 80% brand awarenessand becoming more widely known across Europe thanks to our award-winning brand and marketing team and market leading product.
As a team of c.50 marketeers and brand gurus,we drive big ideas– our purpose platform "I came by train", our brand platform "Great journeys start with Trainline".
Propositions such as Top Combo, best price guarantee as well as recent sponsorship of Real Betis in Spain.
As a team,we are setting the barfor even greater customer-led product propositions this year.About the roleAs Interim Marketing & Brand Director, you will beresponsible for our UK Brand Marketing strategy, social and global effectiveness.
You'll own how Trainline thinks about its brand and investment, formulating a bold and far-reaching brand marketing vision and strategy, accountable fordelivering plans that achieve ambitious results.
You'll alsolead a highly respected teamspanning UK Brand Marketing, global social and global effectiveness, driving results, fame, insights and return on investment across our plans and external partners.Reporting to our VP Marketing & Brand, Jo McClintock (ex SkyScanner & Moonpig, and UK Top 100 Marketer & UK Power 100 In Marketing), you'll play an important role in her top team.
Oftenserving as an external face for Brandat Trainline, you'll be regularly involved with external media as well as representing the company at industry events and driving our engagement with the wider marketing community.
Collaborating closely on an ongoing basis with an array of stakeholders acrosscommercial, finance, product, growth and customer services to C-level, you'll be expected to bringcompelling storytelling and business casesto anyone in the organisation - from the teams designing and building the products, to the senior-most partners across Trainline.You'll play a critical part in the direction of our business.
It's yourbig ideas and ability to deliver thesethat will give us the edge in a growing and increasingly competitive marketplace as we look to change the way we travel byinspiring millions of people to make more environmentally sustainable travel choices every day.We're looking forresults-driven marketerswho canthink bigto achieve our ambitious plans.
Bringing a robust blend of marketing and brand experience, you'll beused to delivering game-changing plans and ideasthat will propel our performance and offering in the market.
You'll have a track record ofseeing concepts through to delivery, whether via your direct team, the internal matrix or media agencies – yourGSD mentality is your super strength, and you know how to deliver performance.Data is our lifeblood at Trainline and nowhere more so than in Marketing & Brand.
As such, you'll be ascomfortable owning brand insightand extracting unique, meaningful value whetherworking with the Data Science teamor as the custodian of ourmarketing analyticsroadmap.
You'll be used tooperating at pacein an ambitious yet fun culture, and ideally within aB2C eCommerce or Tech business.
In addition, you'll have a compelling story to tell about the market-leading teams you have built, nurturing and developing as well as hiring exceptional talent.Key attributes should include:Deep commercial acumenand being able to contribute to wider business decisions outside of the Marketing demand.Being amarketing and brand visionarywho has been able to marry the practicalities of delivery, working with creative, media and social agencies.Experienceworking across a complex and evolving product, channel and market set, using a hypothesis-driven approach.A storyteller and an all-round exceptional communicatorwho inspires your team and influences those you interact with.Experience inowning capital allocation and/or econometrics modellingto support investment decisions.Possessing aleadership style that can both inspireand drive direct and indirect teams todeliver amazing outputunderpinned by data and with customer front of mind.Enjoy fantastic perks like private healthcare & dental insurance, a generous work from abroad policy, 2-for-1 share purchase plans, extra festive time off, and excellent family-friendly benefits.We prioritise career growth with clear career paths, transparent pay bands, personal learning budgets, and regular learning days.
Jump on board and supercharge your career from day oneOur values represent the things that matter most to us and what we live and breathe every day, in everything we do:Think Big- We're building the future of rail.Own It- We focus on every customer, partner and journey.We value open expression at Trainline, we believe it's the diversity of experience, backgrounds and perspectives of our employees that makes us who we are.
We encourage everybody to play a part in changing the way people travel across the world.#J-18808-Ljbffr

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