Senior Marketing Data Analyst

hace 4 meses

Barcelona, España Tbwa ChiatDay Inc A tiempo completo

.Manychat is a leading Chat Marketing platform. We help businesses engage with their customers on Instagram, Facebook Messenger, WhatsApp, and Telegram.Manychat is a Meta Official Business Partner, backed by top investors, including Bessemer Venture Partners.With 200+ teammates across three global offices — New York, Barcelona, and Yerevan — Manychat helps more than one million businesses worldwide interact with billions of customers in real-time at scale.No matter the use case — generating leads, increasing engagement, providing 24/7 customer support, accepting payments, and beyond — Manychat helps businesses improve their ROI and grow faster.WHAT WE'RE LOOKING FORWe are seeking a passionate and highly engaged Senior Marketing Data Analyst who is capable of conducting quantitative research, generating and validating hypotheses, bringing relevant insights, and proposing solutions to proactively drive the product towards achieving our business goals.The ideal candidate should have a relevant marketing analytics experience, an ability to describe complex technical concepts in simple terms, and generate valid marketing hypotheses.The Senior Marketing Data Analyst will join the analytics team in Barcelona and will collaborate closely with the Chief Marketing Officer in building the entire marketing analytics domain from scratch.WHAT YOU'LL DOMarketing analytics domain has three key focuses:Revise and build the framework for marketing analytics.Develop and implement marketing data & infrastructure roadmap.Proactively drive day-to-day marketing initiatives from analytical standpoint.As a part of the team you will:Deeply investigate our users' journey to deliver marketing enhancements.Search for customer segments and most effective ways to reach those segments through marketing activities.Closely collaborate with data engineers to obtain accurate and trustworthy data for decision making.Work on attribution models and reporting.Cross-functionally support different teams with data-driven decision making.WHAT YOU'LL BRINGMust haves:5+ years of proven experience within marketing analytics, preferably in SAAS products.Technical background and knowledge of mathematical statistics.Excellent technical skills (SQL, Python, BI tools).Ability to formulate relevant marketing hypotheses and test them.Extreme attention to details and strong work ethics.Readiness to take the responsibility and obtain high quality analytical deliverables in reasonable terms.Nice to haves:- Previous experience in a fast-paced startup environment.WHAT WE OFFERWe care about your growth, well-being, and comfortProfessional development budget for relevant conference tickets, training programs, or courses.Flexible benefits plan to choose the perks that fit your needs.Health insurance including dentistry, psychology sessions, nutrition consultations, surgery, and travel assistance.Manychat is an Equal Opportunity Employer. We're committed to building a diverse and inclusive team

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