Senior Manager, Social And Influencer Marketing |

hace 2 meses


Barcelona, España Blizzard Entertainment A tiempo completo

.Team Name: Unannounced ProjectJob Title: Senior Manager, Social and Influencer MarketingRequisition ID: R023561Job Description: Blizzard has been a leader in entertainment for over 30 years, with millions of passionate fans globally. As our franchises expand into more realms, so too must our social reach, engagement, and conversation. We are seeking a candidate who will lead the release and growth of an innovative new title that will captivate players globally. As the Senior Manager, Social and Influencer Marketing for the new title, you will be the driving force behind social media and influencer marketing – from announce, to launch, to rapid growth. This role will have a thought leadership position inside the organization, playing a key part in building the new game's brand.The ideal candidate will have deep social media or influencer marketing experience at an agency or on the client-side in the gaming, entertainment, or tech industries. They have demonstrated creative and strategic prowess. This position requires an expert in digital marketing who is a proactive self-starter constantly looking to push the envelope with innovative and clever ideas to build and delight passionate player communities. They will have familiarity with other aspects of marketing such as paid media and influencers.Responsibilities:Lead social media strategy development and execution for a new title, including, but not limited to: Twitter, Instagram, Discord, YouTube, Facebook, TikTok, Twitch, and Snapchat.Lead influencer marketing strategy development and execution for a new title, including, but not limited to: core influencer community building, as well as earned and paid influencer marketing.Manage creative production, overseeing content review, as well as ensuring executional success across internal and external creative teams.Bring new and big ideas to the table with a digital first mindset, as well as collaboratively build on others' concepts to deliver game engagement and build passion for the new title.Partner with Global Marketing leads to prioritize opportunities and set digital marketing goals in support of key marketing beats.Organize the global social and influencer content calendar and operation, aligning key stakeholders.Define and update social and influencer best practices, informing and aligning regional partners on global strategy to tailor and optimize market-specific strategies and tactics.Work effectively with internal cross-functional teams including Product Marketing, Consumer Marketing, Growth Marketing, Public Relations, Events, and Partnerships to drive 360 campaigns.Drive social and influencer reporting, insights, and delivery through the use of analytics tools, including Sprinklr.Utilize learnings to inform and support the creative approach, as well as drive KPIs across platforms and campaigns



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