Senior Paid Social Media Specialist

hace 4 semanas

Barcelona, España Edreams Odigeo A tiempo completo

As you contemplate your future, you might be asking yourself, what's the next step? Start your journey with us
We're seeking an experienced Senior Paid Media Specialist to join our global Online Marketing team in Barcelona (hybrid) to help leisure travellers to discover and stay engaged with our apps and websites across different brands, geographies and travel solutions (flights, hotels, car rentals, trains), and ideally get customers to become Prime members to get access to discounted prices, special deals and exclusive servicing. If you're ready to soar, we're ready to take you there.
Why eDreams ODIGEO Join the world's leading travel subscription platform and one of the largest e-commerce businesses in Europe.
20 million customers – 44 markets – 5 brands – 5.4M members in Prime
16.2 million bookings FY23 – More than 50,000 bookings per day – 100 million daily user searches
1400 employees – More than 50 different nationalities – 99% permanent contracts – 36.3 average age
We're a leading travel tech company, revolutionising the travel booking experience through our consumer insight, innovative technology, market leadership, and Prime, the world's first travel subscription program.
What you will do:
The Role's Key Responsibilities and Tasks As an eDOer, you will have clear objectives, great challenges and a clear overview of how your work contributes to the global company project and its customers. As a Senior Paid Media Specialist in the Online Marketing you will be in charge of:
Ideate and implement online marketing campaigns across Paid Social, Display and Video advertisement networks for all eDreams ODIGEO brands and products; Monitorand optimize the campaign performance to ensure campaign targets are met (sales, cost per sale, ROAS, brand awareness, reach, etc) through continuous optimization; Ideate and execute A/B testing for creatives, landing pages, targeting and other relevant dimensions;
Collaborate with the internal creative team as well as external creative agencies to ensure creatives do align to the requirements from publishers; Collaborate with providers (Meta, Google, TikTok, etc.) in order to maximise the full potential of each platform/media (testing new features, digesting new data, etc); Create new/improve current best practices and document processes for campaign launch and ongoing optimization. What you need to succeed:
Good to have
Bring your unique perspective, speak up, and offer disruptive solutions. You'll have the opportunity to learn and grow while making a real impact on our team. Here's what you need to succeed:

Deep understanding and hands-on experience in managing one or more media buying platforms among Meta and YouTube/Google. Other platforms are nice to have: TikTok, Snapchat, Pinterest, etc; Strong understanding of display and video performance metrics and industry best practices; Truly curious and passionate about online marketing. Willing to help creating and nurture a best-in-class marketing organization. We are looking for people that really want to be the best at digital advertising and want to know each media inside out; Good analytical skills, including the ability to analyze data to generate insights that can drive optimization decisions and new strategies; Self driven to achieve, results and ability to work in teams; Good level of English you shuld be able to tell a story from the data, communicate information around campaigns and have relevant conversation with the team and the stakeholders; Positive attitude. We all enjoy what we do – and we are looking for people with a similar mindset that when facing challenges get excited to solve those and see opportunities to improve. What's in it for you? The best talent deserves the best benefits
At eDO, we want you to be a part of our success story and great culture.
Here's what we offer:
A rewarding Compensation package Prime Plus membership, competitive salary and benefits package, including flexible benefits, performance-based bonuses, birthday day off, discounts and partnerships, relocation support and the possibility of choosing your equipment and, even better, keeping it for free after 3 years. Continuous learning to fuel your growth and explore new horizons Learn and grow with free Coursera access, soft skills workshops, tech training, leadership development, and more. Plus, enjoy a great onboarding program. Grow opportunities to empower your career, and unleash your potential Personalised career paths and the eVOLVE Program will help you discover, grow, and thrive. Internal mobility opportunities let you pursue horizontal career changes and promotions. Your Well-being is our priority. Embrace Freedom and Flexibility At eDO, we value flexibility, employee care, and transparency. We offer a hybrid home-office model focused on outcome, not time-in-seat. You'll be able to find the right work-personal life balance that suits you best. Work hard, party hard We believe in having fun and connecting with colleagues Join eDO for after-work events, padel tournaments, parties, and more. Create communities based on your passions, like sports and music. Come to work as you are, with no dress code, and enjoy free fruit, coffee, and tea at our offices. Enjoy a dynamic and healthy environment Be innovative, take risks, and share your ideas. Our diverse and open-minded teams support high performance, learning, and growth. You'll work in an Agile mindset environment with recognition at our core. Wanna take a peek into what it's like to work at eDO? Follow us on LinkedIn and discover more about life at eDO
If you are ready for a career opportunity with unmatched benefits, continuous learning, and a supportive work-life balance, look no further Take your career to new destinations by applying now and help our diverse, inclusive, and passionate team shape the future of travel. 
Apply now
We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status. Our people are the key to our success. Each one of them is unique in their own way and the respect for their uniqueness is and will always be a passion and motivation.

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