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hace 3 meses
En Pro.Agency, agencia creativa digital del grupo Vocento, buscamos un Paid Media Specialist para la gestión de campañas de Paid Media de diversos clientes de la agencia. Se dedicará a diseñar y ejecutar las estrategias en medios digitales, así como su optimización y análisis cualitativo de resultados.Responsabilidades• Entender el negocio y objetivos del cliente para trasladarlos a una estrategia digital en sintonía.• Definición de estrategias de medios digitales.• Elaborar media plans con recomendaciones de inversión y resultados estimados.• Implementar, activar, optimizar, control del presupuesto y testear las cuentas publicitarias asignadas.• Creación de audiencias y gestión de píxels.• Analizar e interpretar datos, sacando insights e hipótesis.• Elaborar dashboards y presentarlos ante cliente y equipo interno.• Seguimiento y actualización de los KPI objetivo.• Trabajar conjuntamente con cuentas y creativos para garantizar la ejecución de la estrategia.• Proponer acciones de mejora y ejecutar tests o experimentos que puedan confirmar las hipótesis planteadas.Requisitos• 2 o más años de experiencia como Paid Media Specialist.• Dominio de plataformas de Paid Media con experiencia demostrable (Business Manager, Twitter Ads, Linkedin Ads y Google Ads como mínimo).• Conocimiento en planificación y gestión de campañas de performance• Perfil analítico, organizado, autónomo, orientado a solucionar problemas y detección de deficiencias, con atención a los detalles, proactivo y buen trabajador en equipo.• Positivo y cómodo en el aprendizaje continuo.• Imprescindible ser experto en plataformas de Analítica Web como Google Analytics y Google Data Studio.• Idiomas: Inglés fluido es un plus.• Persona acostumbrada a trabajar en equipo.• Capacidad de comunicación y empatía con el cliente para definir e iterar las estrategias.Condiciones• Jornada completa• Horario intensivo los viernes y todos los días de julio y agosto• Modelo híbrido (presencial y remoto)Iníciate en el mundo del e-commerce usando la plataforma líder del sector Impulsa tu marca con el curso de Jimena Gadea: estrategias de marketing digital para destacar tu producto o servicio. Aprende a combinar autoconocimiento con planificación, sobrellevar inseguridades y mostrarte con autenticidad para lograr tus objetivos Aprende qué es la publicidad programática y descubre los métodos innovadores de este enfoque online para potenciar visibilidad, interacción y conversión#J-18808-Ljbffr
