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(Q-957) - Senior Consultant
hace 2 meses
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(Q-957) - Senior Consultant
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Use profiles to select personalised advertising Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.
Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.
Use profiles to select personalised content Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.
Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e. g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.
Understand audiences through statistics or combinations of data from different sources Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).
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Exponential Interactive, Inc d/b/a VDX. tv Data collected and processed: Probabilistic identifiers, Browsing and interaction data, IP addresses, Users' profiles, Privacy choices, Non-precise location data, Device identifiers
Data collected and processed: Probabilistic identifiers, Browsing and interaction data, Precise location data, Authentication-derived identifiers, IP addresses, Privacy choices, Non-precise location data, Device identifiers, Device characteristics
Data collected and processed: Precise location data, IP addresses, Privacy choices, Non-precise location data, Device identifiers, Device characteristics
Data collected and processed: User-provided data, Probabilistic identifiers, Browsing and interaction data, Authentication-derived identifiers, IP addresses, Users' profiles, Privacy choices, Non-precise location data, Device identifiers, Device characteristics
Data collected and processed: Probabilistic identifiers, Browsing and interaction data, Precise location data, IP addresses, Privacy choices, Non-precise location data, Device identifiers, Device characteristics
Data collected and processed: Browsing and interaction data, IP addresses, Users' profiles, Privacy choices, Non-precise location data, Device identifiers, Device characteristics
Data collected and processed: Probabilistic identifiers, Authentication-derived identifiers, IP addresses, Users' profiles, Non-precise location data, Device identifiers, Device characteristics
Data collected and processed: Browsing and interaction data, IP addresses, Users' profiles, Privacy choices, Non-precise location data, Device identifiers, Device characteristics
Data collected and processed: Probabilistic identifiers, Browsing and interaction data, Precise location data, Authentication-derived identifiers, IP addresses, Users' profiles, Privacy choices, Non-precise location data, Device identifiers, Device characteristics
Data collected and processed: Probabilistic identifiers, Browsing and interaction data, IP addresses, Users' profiles, Privacy choices, Non-precise location data, Device identifiers, Device characteristics
Data collected and processed: User-provided data, Probabilistic identifiers, Browsing and interaction data, Authentication-derived identifiers, IP addresses, Users' profiles, Privacy choices, Non-precise location data, Device identifiers, Device characteristics
Data collected and processed: Probabilistic identifiers, Browsing and interaction data, Precise location data, IP addresses, Users' profiles, Privacy choices, Non-precise location data, Device identifiers, Device characteristics
Data collected and processed: User-provided data, Probabilistic identifiers, Browsing and interaction data, IP addresses, Privacy choices, Non-precise location data, Device identifiers
Data collected and processed: Browsing and interaction data, Precise location data, Authentication-derived identifiers, IP addresses, Users' profiles, Privacy choices, Non-precise location data, Device identifiers, Device characteristics
Data collected and processed: Browsing and interaction data, Precise location data, Authentication-derived identifiers, IP addresses, Users' profiles, Privacy choices, Non-precise location data, Device identifiers, Device characteristics
Data collected and processed: User-provided data, Probabilistic identifiers, Browsing and interaction data, Authentication-derived identifiers, IP addresses, Users' profiles, Privacy choices, Non-precise location data, Device identifiers, Device characteristics
Data collected and processed: Probabilistic identifiers, IP addresses, Users' profiles, Privacy choices, Non-precise location data, Device identifiers, Device characteristics
Data collected and processed: Probabilistic identifiers, Browsing and interaction data, IP addresses, Privacy choices, Non-precise location data, Device characteristics
Data collected and processed: User-provided data, Probabilistic identifiers, Browsing and interaction data, Precise location data, IP addresses, Users' profiles, Privacy choices, Non-precise location data, Device identifiers, Device characteristics
Data collected and processed: User-provided data, Probabilistic identifiers, Browsing and interaction data, Precise location data, IP addresses, Users' profiles, Privacy choices, Non-precise location data, Device identifiers, Device characteristics
Data collected and processed: Probabilistic identifiers, Browsing and
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