Crm Specialist |

hace 2 semanas

Barcelona, España Lastminute Group A tiempo completo

Job DescriptionJetcost is looking for a CRM and Social Media Specialist for its Marketing team based in Chiasso. The ideal candidate has a natural passion for communication, user engagement, and content creation, is highly creative and aware of the power of communication to create engagement, drive results, and inspire people's behaviors.As our new CRM and Social Media Specialist, you will be part of an international and cross-functional team. You will execute CRM and Social marketing strategies based on commercial objectives and implement creative, cost-efficient campaigns to retain more customers and increase the unitary margin.With your team, you will be responsible for the execution related to CRM, content, and channel optimization (CRM, SMM), brand consistency, analytics, and meaningful measurement. You will also plan and deliver email campaigns across all product categories and segments, improving customer retention and loyalty.Your responsibilities will include:Successful implementation of our user-centric CRM and Content Strategy.Working closely with specialists responsible for our Traffic Acquisition to distribute multi-channel campaigns and reach correspondent KPIs.Creating and implementing a successful CRM Strategy leveraging all available Users' Bases.Creating unique content for our CRM strategy, products, initiatives, and different channels.Ensuring the publication of high-quality content that aligns with our content strategy and marketing goals.Pushing content through CRM and Social Media channels.Providing and contributing to the requirements and specifications for our CRM and content-related projects.Clearly communicating and maintaining relationships with all stakeholders, acting as the main point of contact for the Technical and Project Management team throughout the project's implementation phases.Tracking performance and progress using qualitative and quantitative metrics to measure the success of initiatives.Proving the success of content projects by following up with reports on their performance.Building visually engaging newsletters, highlighting benefits for the customer and generating high engagement.Management and analysis of the customer database to provide insight and recommendations for future campaigns.#J-18808-Ljbffr

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