Seo Specialist

hace 11 horas

Barcelona, España Itnig Venture Builder A tiempo completo

.In today's fast-paced world, high-quality content is the cornerstone of effective communication.
At Factorial, we believe that exceptional content not only informs but also inspires and engages.We are seeking a strategic SEO Specialist with excellent copywriting skills to join our dynamic Italian Marketing team.
In this role, you will take the lead in driving organic traffic growth by developing and implementing effective SEO strategies for our blog and product pages.
Your expertise will play a crucial role in attracting high-quality, intent-driven traffic that aligns with our Ideal Customer Profile (ICP) and supports our product goals.Your responsibilities:Develop and implement, together with the internal Content team, SEO strategies to drive organic traffic growth across blogs, product pages, and other key content.Conduct detailed keyword research and competitive analysis to identify opportunities for optimization and content creation.Collaborate with content and product teams to create and optimize content aligned with ICP and business objectives.Monitor website performance using analytics tools, identifying trends and opportunities for improvement.Audit and improve on-page and off-page SEO, including metadata, link-building efforts, and content structure.Stay updated on industry trends and algorithm updates to ensure strategies remain effective and compliant with best practices.Provide actionable recommendations to technical teams for website improvements, such as site speed, crawlability, and mobile responsiveness.Create regular reports on key performance metrics, including traffic, rankings, and conversion rates, to measure the success of SEO efforts.Your Profile:SEO Expertise: Proven experience as an SEO Specialist or in a similar role, with a track record of driving organic growth through strategic execution.Copywriting and Content Marketing Knowledge: Strong understanding of content marketing principles and copywriting best practices to collaborate effectively with the internal content team.Strategic Thinking: Ability to identify, prioritize, and execute opportunities for ranking improvements and content optimization.Collaborative Approach: Exceptional interpersonal skills to work closely with internal teams, including content, growth, and product.Technical Acumen: Proficiency with SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, and familiarity with CMS platforms like WordPress.Adaptability: Skilled at making quick, data-driven adjustments to blog posts and website pages for immediate ranking improvements and new experiments.Analytical Skills: Proficient in analyzing data to measure performance, identify trends, and refine strategies accordingly.Growth Mindset: Passion for learning and staying ahead of industry trends, with a strong focus on delivering measurable results

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