Seo Specialist
hace 2 días
.Wallapop is a Barcelona based scale-up driven by the purpose to empower people to embrace a more conscious and human way of consumption.
We believe in a world where collaborative economy is mainstream.
This is what drives us.
Wallapop operates in Spain, Italy and Portugal, offering a catalogue of several hundreds of millions of products and services.
Powered by technical innovation and continuous improvement, we bring together the scale & trust of classifieds with the marketplace's convenience & reach.
Our mission is to enable a connected trade ecosystem, making 2nd-hand the norm through smart use of technology.
The Challenge Join Wallapop's Online Marketing dynamic team as an SEO Specialist, driving organic growth and ensuring our marketplace excels in search visibility.
Your mission?
Optimize our site for both users and search engines, leveraging cutting-edge SEO techniques to boost performance and directly impact Wallapop's key business metrics.
What You Will Do Conduct comprehensive site audits, identifying and resolving crawling and indexing issues.
Analyze and propose solutions related to technical SEO: web architecture, Core web vitals, structured data, crawl budget, log analysis, etc.
Implement internal website optimizations, including content, meta tags and internal link structure.
Perform ongoing keyword discovery, expansion and optimization.
Research and analyze competitor websites and activities to identify opportunities and gaps in the market.
Keep up to date with the latest SEO trends, E-A-T best practices and algorithms updates in order to be able to recommend new SEO tactics and apply changes related to search engine latest updates.
Work alongside Product and Tech teams to ensure SEO best practices are properly implemented.
Deliver regular reports on SEO progress, insights, and recommendations to internal and external stakeholders.
What We're Looking For 3+ years of experience in SEO , managing large international websites with significant organic traffic.
Strong expertise in technical SEO , including site audits, Core Web Vitals, and crawling/indexing optimizations.
Proficiency in tools such as SEMrush, Google Search Console, Screaming Frog, Ahrefs , and others.
Analytical mindset with the ability to interpret data and deliver actionable insights .
High level of initiative and autonomy, with a proactive, hands-on approach to problem-solving and project management.
Excellent communication and collaboration skills , with experience presenting strategies and results to stakeholders.
Experience in reporting to stakeholders , communicating recommendations, and justifying SEO strategies.
Fluency in Spanish and English is required.
Bonus : Familiarity with marketplaces , PPC strategies , Python/SQL for data analysis , and feed management .
Certifications in Google Analytics or SEO are a plus as well as experience with prompts for SEO.
Do note that all our jobs are Barcelona based
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