Brand Manager

hace 3 semanas

Madrid, Madrid, España Astellas Pharma A tiempo completo

Brand Manager - Spain
About Astellas
At Astellas, experience is coupled energised with a relentless challenger spirit.
Our global vision for Patient Centricity is to support the development of innovative health solutions through a deep understanding of the patient experience. At Astellas, Patient Centricity isn't a buzzword - it's a guiding principle for action. We believe all staff have a role to play in creating a patient-centric culture and integrating an awareness of the patient into our everyday working practices, regardless of our role, team or division.
We are unusual in our ability to combine the experience, expertise and resources of an established company with the agility, flexibility and tenacity of a start-up. Relentless curiosity and a hunger for discovery flows throughout our entire organisation.
We harness the latest technology and insights from big data with our research expertise to create powerful solutions that could transform the way doctors and nurses treat and care for their patients. We are accelerating product development, driving operational efficiencies and gaining a better understanding of the needs of patients and their healthcare providers.
We partner and collaborate with academic research institutes and biotechnology companies who share our passion for bringing breakthrough discoveries to patients.
The Opportunity
As Brand Manager, you will be responsible for driving the execution and lifecycle management of the brand, ensuring its successful positioning and market impact. You will be working closely with cross-functional teams at local and global level. You will translate the strategic direction set by the Commercial Co-Lead into effective operational plans, maximizing the brand's performance and alignment with business objectives.
In this position you will report to the Commercial Co-Lead and play a key role in ensuring seamless execution of the brand strategy while fostering collaboration across teams to drive business success.
Hybrid Working
At Astellas we recognise the importance of balancing your work and home life, so we offer a hybrid working solution allowing time to connect with colleagues in person at the office alongside the flexibility to work from home; optimising the most productive work environment for you to succeed and deliver.
Key Responsibilities
  • Actively participate at Global/Regional Brand meeting to create campaigns, materials & deliver identified project activities and provide key local input into market access initiatives.
  • Together with the core local brand team responsible for developing brand objectives and aligning individual function KPIs for the local brand team.
  • Co-ordinate knowledge and understanding of the local market(s) to drive sustainable, profitable growth, enhancing operational efficiency and advancing Astellas' commercial goals.
  • Develop and execute the operational Brand Plan in-market through localization/ adaptation of EMEA materials and initiatives with focus on analytics. Lead and ensure local brand performance meet agreed standards.
  • Engage with and manage the relationship with key local customers and key opinion leaders to develop insights and services.
Essential Knowledge & Experience
  • End-to-end project management experience.
  • Proven track record of planning and managing product launches, measurement and revenue growth.
  • Strong customer and patient orientation.
  • Proficiency in English and Spanish languages.
Preferred Experience
  • Experience working with global teams.
  • Solid knowledge on Brand Management in the pharmaceutical sector.
  • Marketing strategies development experience, preferable with Forecasting.
  • Extensive background in Urology and Women's Health brand management, with a proven track record of successful product launches and lifecycle management and Opinion Leader Management.
Education
  • Bachelor's degree or equivalent.
Additional Information
  • This is a permanent full-time position.
  • This position is based in Madrid, Spain.
  • This position follows our hybrid working model. Role requires a blend of home and minimum 2 day per week in our Spain office. Flexibility may be required in line with business needs. Candidates must be located within a commutable distance of the office.
What We Offer
  • A challenging and diversified job in an international setting.
  • Opportunity and support to continuous development.
  • Inspiring work climate.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
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