Trade Marketing Manager
hace 3 semanas
En Amer Global Brands estamos buscando un/a Trade Marketing Manager que quiera conectar la visión de las marcas del portafolio con la realidad del mercado, asegurando que todo lo que hacemos en trade tenga un impacto real. Para este rol es clave entender qué necesitan los clientes y cómo podemos ayudarles con planes bien diseñados, fáciles de implementar y que marquen la diferencia. Además, hay que trabajar de la mano con distintos equipos, clientes y profesionales de la industria por lo que construir relaciones sólidas será parte esencial del día a día.
¿Cuáles serían tus responsabilidades?- Crear e implementar estrategias de trade marketing alineadas con las marcas del portafolio, con un enfoque multimarca-multigrupo.
- Localizar, diseñar, manejar y ejecutar brillantemente ferias y trade shows, convención, guest bartendings, acciones con bartenders (advocacy), dayktings, visibilidades multimarca, cartas/menús, promocajas, etc.
- Analizar datos de mercado y entender a los clientes para tomar mejores decisiones haciendo de consultor/a interno de cara a los diferentes stakeholders.
- Gestionar presupuestos y asegurar que los recursos se usen de la mejor forma.
- Coordinar activaciones, promociones y materiales con foco en el canal On Trade y estructura para desarrollar el Off Trade.
- Manejar herramientas de análisis de datos y CRM como Salesforce, liderando el proceso de asignación de recursos para el trade (cupos).
- Liderar una persona dentro del equipo de Trade Marketing.
- Estar al día con las tendencias en trade marketing y consumo para diseñar e implementar planes de trade alineados con cada uno de los segmentos de clientes (con foco en el On Trade).
- Estudios de grado de ADE, Marketing o similares.
- Mínimo tres años de experiencia laboral en posiciones tipo On Trade Activations Manager, Trade Marketing, Events Coordinator, Execution Manager, etc.
- Excelentes habilidades sociales y de comunicación.
- Excelentes habilidades en ejecución y en organización.
- Conocimiento en el tratamiento de datos.
- Favorables conocimientos de la industria Premium Wines & Spirits.
- Disponibilidad para viajar por Iberia.
- Imprescindible residir en Barcelona.
¿Qué podríamos ofrecerte? Horario flexible de entrada y salida. Modelo híbrido de trabajo. Retribución flexible para que puedas disfrutar de distintos beneficios. Teambuildings de los que podrás disfrutar y conocer a todos los equipos. Descuentos en todos nuestros productos a precio empleado. Seguro médico con empresa médica multinacional. Lugar de trabajo cerca del barrio de Sarrià (Barcelona). Trabajar en una compañía en crecimiento, con un ambiente dinámico y joven.
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