SENIOR CONSUMER INSIGHTS MANAGER QSR

hace 4 días

Marzán, España BURGER KING IBERIA A tiempo completo

About the RoleRestaurant Brands Europe is seeking an experienced and dynamic Senior Consumer Insights Manager to join our team. This role involves strategy and planning development and execution for our restaurants and digital channels, ensuring that consumer insights drive every decision we make. You will collaborate closely with multiple departments and external agencies to guarantee consistent implementation and alignment with business objectives.A critical part of this role is tracking business performance and market dynamics, providing leadership with actionable insights that influence brand strategy, menu innovation, and customer experience.This position reports directly to the Brands Director and offers the opportunity to shape the future of the brands across Southern Europe.What You’ll DoOwn the Consumer Insights Strategy: Define and execute the research roadmap for Spain, Portugal, and Italy.Lead Multi-Market Research Programs: Design and manage quantitative and qualitative studies (brand health, campaigns and innovation tests, post launch analysis, menu optimization).Track Business Performance & Market Dynamics: Market share evolution per channel (sales, traffic, average ticket) and competitive trends to identify risks and opportunities.Champion Customer-Centric Decisions: Translate consumer behaviors into actionable insights for marketing, operations, and product development.Manage External Partnerships: Oversee agencies and syndicated data providers (Ameba, Kantar, Ipsos), ensuring quality and cost efficiency.Drive Innovation Testing: Support new product launches through concept validation, taste tests, and post-launch performance analysis.Influence Senior Leadership: Present insights and strategic recommendations to country managers and executive teams.Budget & Vendor Management: Own research budgets, negotiate contracts, and ensure ROI.Stay Ahead of Trends: Monitor QSR industry trends and emerging consumer behaviors to keep our brands competitive.What We’re Looking ForExperience: +10 years in consumer insights or market research, ideally in QSR, food & beverage, or FMCG.Leadership: Proven experience managing agencies/vendors and syndicated data relationships.Languages: Fluent Spanish and English (Portuguese or Italian a plus).Strategic & Communication Skills: Ability to influence senior stakeholders and lead cross-functional projects.

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