Marketing Specialist

Marketing Generalist (40 hours p.w.)In this broad marketing role, you are the driving force behind consumer-focused marketing activities in Spain. You translate the set strategy into eye-catching content, campaigns, and events that bring the Bonusan brand to life. You have great organization skills and take initiative, but always in line with the central organized brand message and look & feel. You adjust to all local needs.Because we operate in the nutritional supplements sector, you understand that marketing activities must be built on strict compliance (e.g., claims and product communication). You know how to create engaging campaigns within the legal boundaries and you enjoy that challenge.You report to the Head of Spain and work closely with your peer marketing colleague in Spain (who focusses on the health care professionals). You coordinate with the international brand & digital team (located in The Netherlands) who set brand guidelines and support you with tools. The execution for Spain is handled completely local.Your tasks:Develop creative digital campaigns and content that strengthen the Bonusan brand in Spain.Manage and grow social media channels with inspiring and visually engaging content.Managing Ads and SEO campaigns with the agency.Design, launch, and optimize email flows and campaigns in Klaviyo.Organize consumer events and brand activations.Adapt international marketing concepts into local storytelling that resonates with the Spanish audience.Ensure all consumer communication is compliant with regulations for nutritional supplements (claims, wording, visuals, channels) and aligned with internal guidelines.Analyze campaign performance and proactively identify growth opportunities and turn them into ideas, testable actions and formats.Who are we?Bonusan is a leading brand in nutritional supplements, with a strong reputation in the Netherlands and Belgium and a fast-growing presence in Spain. Bonusan develops high-quality nutritional supplements, while our knowledge organization, Natura Foundation, supports therapists and professionals through scientific education. Together, we are committed to a future where health and prevention take center stage.To strengthen our brand presence in Spain, we are looking for a hands-on Marketing Generalist who can inspire and activate primarily consumers through authentic and engaging marketing. While we also grow in the consumer field, we never forget our overarching goal to become the number 1 endorsed brand by the Health Care Professional (B2B).What do you bring?Must-haves:Bachelor degree, ideally in Marketing;3–5 years of experience in digital marketing or a creative generalist marketing role;Proven experience in the nutritional supplements industry, with a solid understanding of advertising/health-claims compliance and how to work/communicate within these legal boundaries;You live in (area) of Madrid and are able to commute to the city on a weekly basis;Proven experience with D2C marketing, social media, email marketings, SEO and content creation. Knowledge of Klaviyo is a plus;Experience with both offline and online marketing and brand presentation;Digitally savvy and experienced with the Microsoft Office suits and a creative mindset with strong visual and storytelling skills;Excellent communication skills, fluent in Spanish and good command of English to communicate in writing and verbally with our international team;Self-starter attitude, curious, proactive, and hands-on, but as well some analytical and organizational skills.Nice to haves:Knowledge on how to work Klaviyo;Affinity with health, nutrition and lifestyle.What we offer?Salary between 30-35K gross per year; a potential offer will depend on your experience and qualifications;Play a key role in building and expanding Bonusan’ s presence in Spain;You’ll receive a company laptop;For the moment you’ll mainly work from home, but we value face-to-face time, so we regularly meet at central locations to collaborate, create and stay connected;Access to the GoodHabitz platform where you have access to a wide variety of online trainings;Professional development opportunities within the organization.Ready to make an impact?If you’re excited about shaping Bonusan’s presence in Spain and bringing your creativity to a growing international brand, we’d love to hear from youSend your CV and a short motivation letter (in English) to HR@bonusan.nl and tell us why you’re the right fit for this role.We’re looking forward to getting to know you