Go-to-Market Lead

Go-to-Market Lead (Growth, Execution & Brand) – Europe Join to apply for theGo-to-Market Lead (Growth, Execution & Brand) – Europerole atYuma AI (YC W23)About Yuma AI: Yuma is building a next-generation orchestration platform that deploysautonomous AI agents dedicated to customer support in e-commerce . We already support150+ paying merchantsand help them automate up to80% of their customer ticketsfreeing human agents for higher-value conversations. Founded byGuillaume Luccisanoat the end of 2022, Yuma is a leader in the AI Support Automation space with 10+ consecutive months of double‑digit growth. We are now a team of 30 passionate people based between Paris, Barcelona and Boston and have grown revenue 5× in 2025. The scale‑up phase is fully underway.About the Role: Based in Europe –Barcelona office or fully remoteor alongside the GTM team in Dublin. We’re looking for a senior GTM lead to own and scale Yuma’s GTM function. We grew ~10–15% month‑over‑month throughout 2025 and are on track to surpass $10M ARR.Our commercial foundation is already strong:Two sales teams (EU & US)Account Management and Customer Success fully in placeA solid GTM generalist already executing day‑to‑day initiativesWhat You’ll Do:Own MQL delivery & GTM execution: MQL targets end‑to‑end, with clear accountability for volume, quality and consistency; deliver a predictable flow of sales‑ready leads; execute GTM initiatives across outbound, paid, SEO, landing pages, email, retargeting and any effective channel.Design and run experiments, iterate quickly, turn what works into repeatable systems.Build scalable lead generation, scoring and conversion workflows.Own and optimize HubSpot as the GTM system of record (data quality, attribution, reporting).Be data‑driven and execution‑focused: own GTM performance metrics end‑to‑end, define KPIs, dashboards and reporting, deliver consistently against them.Set and maintain a strong execution tempo; use data to prioritize and balance speed with rigor.Own positioning, brand and messaging: understand Yuma’s product, customers and use cases; translate AI‑driven product into merchant value; partner with Sales on enablement assets.Leverage AI at a high level: use AI extensively; build structured, production‑grade AI workflows; combine AI with automation and no‑code tools.Build and lead the function: clear owner of GTM; lead, mentor and grow a small team; set direction and standards while remaining hands‑on when needed.Who You Are:5+ years experience in B2B SaaS GTM, ideally in a fast‑growing environment.Proven track record of owning MQL targets that convert into real pipeline.Highly data‑driven, comfortable with attribution, dashboards and funnel metrics.Ability to understand and explain complex, AI‑driven products.Hands‑on, experimental, and execution‑focused.Strong experience with HubSpot and modern GTM tooling.High ownership mindset; able to operate independently and lead others.Nice to Have:Experience in the e-commerce ecosystem (Shopify, agencies, SaaS tools).Prior experience marketing or selling an AI product.Exposure to both EU and US markets.Why Join Yuma:Play a central role in scaling a company growing ~10–15% MoM toward and beyond $10M ARR.Full ownership of GTM execution and MQL delivery, with real autonomy.Work directly with the Founder on positioning, narrative and GTM strategy.Join a fast‑moving, product‑driven team with ambitious goals.A culture built on ownership, transparency and continuous growth.Our Culture: please read our culture page: https://www.notion.so/yuma-ai/Yuma-s-Culture-5b0e15f1334242ce8a62daab9f2038a1?pvs=4Seniority level: Mid‑Senior levelEmployment type: Full‑timeJob function: Business Development and SalesIndustry: Technology, Information and Internet#J-18808-Ljbffr