country marketing manager
hace 2 semanas
Our client is a venture-backed fintech with a mission to give employees instant access to their earned wages, which solves a major problem for real people while killing predatory financial products like payday loans. They are the fastest-growing startup in the category and were incubated by QED Capital, a top fintech venture fund.
Their Instant Pay app provides earned wage access for employees at mid- to large-sized organisations to improve their financial wellness and to increase employee engagement and productivity.
With many workers living paycheck to paycheck, financial wellness tools are an important part of any employee benefits package. Our client gives employees access to the money that they have already earned whenever they need or want it, without needing to wait for the month-end paycheck. The service is mobile app-based, very easy and intuitive to use. There's a small transaction fee and no interest to pay, a much healthier solution than payday loans or bank overdrafts with their exorbitant charges.
Our client's ultimate mission is to help people attain financial freedom, which starts with giving people full control over their income.
ABOUT THE ROLE:We are looking for an experienced and result-driven Marketing Manager to lead all marketing activities for the Spanish market. As a Marketing Manager, you will be responsible for building, setting up, implementing and managing the overall company's marketing strategy in Spain.
Smart marketing positioning and fresh execution will be at the heart of the company's successful launch in Spain. You will play a crucial role in the company's success.
You will collaborate with European marketing teams and operations in areas like digital marketing, CRM and Communications.
The ideal candidate will embrace the team's global culture, which is rooted in Shokunin - the Japanese philosophy of giving your very best for the general welfare of people. The company's other core values are radical transparency and zero ego.
SPECIFIC RESPONSIBILITIES- Lead all marketing activities in Spain to ensure a smooth launch and scaling of the client's operations and deliver on ambitious commercial goals.
- Deeply understand the needs of Spain customers (employers and employees), be a forceful and outspoken advocate for them, ensuring that their needs are being met by the company's solutions and marketing strategies.
- Lead on integrated marketing approach in Spain across B2C and B2B audiences.
- Lead selection of and collaboration with Spanish marketing partners (e.g., agencies, publishers, complementary solutions, etc.), deliver results.
- Actively collaborate with European Digital Marketing, CRM and PR leads and teams.
- Experienced integrated/digital marketer with 8+ yrs of professional experience and track record of marketing success in scaling digital/technology ventures in Spain.
- Extensive professional network in Spain, in particular with local agencies and among marketing leaders of companies serving enterprises and their employees.
- Hands-on experience with operating digital marketing and CRM channels in Spain.
- Experience of operating in a regulated environment (incl. financial services) is a plus.
- Based in Spain, fluent in Spanish and English.
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