Senior User Acquisition Manager

Carrots is a fast‑moving studio building and scaling consumersubscriptionapps (iOS/Android). We manage meaningful monthly budgets and operate with a strictpaybackmindset.We’re now hiring aSenior User Acquisition Managerto own performance acrossGoogle & Meta , engineer smarterconversion signalswith our data team, and expand intoASA/ASOandorganic TikTok .This is a high‑leverage role: you’ll take what’s founder‑led today and turn it into a repeatable, capital‑efficient acquisition engine.⭐ WHAT YOU’LL OWN (Your Mission) Profitably scale paid growthacrossGoogle AdsandMeta Ads , hitting+10% MoMgrowth while protecting payback. Signal engineeringwith our data analyst: choose/weight the right conversion events (trial starts, weekly renewal, revenue, predicted LTV), implement value‑based bidding, and feed better optimization signals to ad platforms. Cash discipline & reporting:treat spend like it’s your own; instrument clean weekly reporting (CAC, ROAS, LTV:CAC, payback by app/geo/cohort) inLooker . Channel expansion:pilotApple Search Adsand leadASOexperiments (metadata & creative/store assets), plus coordinateorganic TikTokvia a creator‑outreach intern. Creative direction (performance) : brief a juniormotion designerfor Meta video tests; drive a tight hypothesis → creative → results loop.WHAT SUCCESS LOOKS LIKE (90 Days) Google:lower blended CAC and shorten payback by improving keyword mix, auction strategy, andconversion schema . Meta:launch structured tests (audiences x creatives x placements), reach stable CPAs with a clear path to scale. Measurement:liveLookerdashboards (daily pacing, weekly cohort ROAS, payback view) and a single source of truth acrossAppsFlyer, BigQuery, RevenueCat, Firebase, Amplitude . Playbook:documented testing cadence (weekly) and budget reallocation rules.WHAT YOU’LL DO (Day‑to‑day) Build/optimizeGoogle Searchcampaigns for multiple apps (non‑UAC setup with deep links; measured viaAppsFlyer ). Design, launch, and scaleMeta(campaign structure, creative testing matrix, value‑based bidding). Partner with theData Analystto testproxy eventsandpredicted LTV(e.g., scoring trials, early‑signal models). RunASApilots; ownASOroadmap (keyword strategy, Product Page Optimization, custom store listings, screenshots/video iterations). Manage acreator‑outreach intern(TikTok organic + UGC partnerships on pay‑per‑view/desired KPI). Own weekly growth review: insights, actions, reallocations—no vanity metrics.️ WHAT YOU MUST HAVE (Hard Requirements) These arenon‑negotiable .If you don’t check all of them, please don’t apply . Mobile apps only, consumer subscriptions.Your track record is inconsumer subscription apps(non‑gaming). Hands‑on budgets & results.You have directly managed€100k+/monthacrossGoogle Ads + Meta Adsfor consumersubscriptionapps and can share metrics (CAC, payback, LTV:CAC). Meta Ads expertise.You’ve launched and scaled Meta formobile apps(creative testing, audiences, value optimization, ATT/SKAdNetwork‑aware measurement). Google Ads for apps.Deep knowledge of search intent, RSAs, negatives, account structure, and event/goal design for app flows. MMP proficiency.Strong withAppsFlyer(or Adjust), including in‑app event mapping, SKAdNetwork/ATT constraints, and cost ingestion. Analytical rigor + reporting.You’ve built actionable dashboards (preferablyLooker ) and make decisions from cohort/LTV data, not screenshots. Owner mindset.Frugal with spend, relentless on payback, and comfortable being challenged with data.NICE‑TO‑HAVE (Great to see) ASA & ASOhands‑on experience. Familiarity withBigQueryand collaborating on models (you don’t need to code; you must spec and QA). Experience withRevenueCat(subscriptions),Firebase(events/remote config),Amplitude(funnels). Experience mentoring juniors (design, interns) and building test calendarsHOW WE WORK Stack:AppsFlyer, BigQuery, Looker, RevenueCat, Firebase, Amplitude. Cadence:Daily pacing; weekly experiments & reviews; monthly strategy resets. Culture:High speed, high standards, zero drama. We spendevery eurolike it’s our own.WHAT WE OFFER (Compensation & Benefits) We offer a high-impact, high-autonomy role with a reward structure aligned to the company's growth in Barcelona. Competitive Compensation:We provide acompetitive base salarydependent on your experience. Performance Bonus:Opportunity for anQuarter Performance Bonus of up to 45% , tied to critical UA KPIs. Long-Term Alignment (Equity):We offer theoption to include equityin your total compensation package, structured via avesting plan , typically initiated after asuccessful introductory period . Flexibility & Time Off:Flexible working hours , 25 days annual leave, and1 month of 'work from anywhere'outside of Spain. Executive Workspace & Tech:Private offices atNorrsken House Barcelona(with complimentary membership) and a generous€5,000 EURbudget for professional home-office equipment. Wellness:Option to require a high-end Gym Membership at innerflow.es, including Spa Access in the same office building. Cantina : Delicious, healthy, and flexiblein-office catering— meals starting at just €2–€3. Training:DedicatedBudget for an education program . Career Trajectory:ATailored career planwith performance reviews and salary calibrations every 6 months.If you made it all the way down here… QUIT YOUR D*MN JOBand join the crew. You won’t find another opportunity like this — because it doesn’t exist. Come see what we’re building. Worst case? You’ll leave smarter.Carrots Lab is an equal opportunity employer that celebrates diversity. All applicants will be considered regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, disability, gender identity, or expression.