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Paid Media Specialist
hace 1 mes
Academia ENFAF, una institución destacada en el sector de la educación superior con un equipo dedicado de 11 a 50 empleados, está buscando un Especialista Paid Media con experiencia para unirse a nuestro equipo dinámico. En ENFAF, nos comprometemos a ofrecer una educación de alta calidad y estamos en constante búsqueda de talento que comparta nuestra pasión por la excelencia académica y la innovación. Como Especialista en Paid Media, desempeñarás un papel crucial en la creación y ejecución de estrategias de publicidad efectiva que impulsen nuestro alcance y visibilidad en el mercado. Si tienes experiencia en la gestión de campañas publicitarias digitales y una visión estratégica para optimizar el rendimiento y el escalado, te invitamos a formar parte de nuestra misión educativa y a contribuir al crecimiento continuo de Academia ENFAF.
Tareas- Desarrollar y ejecutar estrategias de medios pagados en diversas plataformas digitales.
- Analizar y optimizar campañas publicitarias para mejorar el retorno de inversión (ROI).
- Realizar investigaciones de mercado para identificar oportunidades de publicidad y tendencias emergentes tanto en nuevas plataformas como en tradicionales.
- Colaborar con equipos internos de ventas, creación de contenido y marketing para asegurar que los mensajes y creatividades publicitarias estén alineados con la marca.
- Generar informes detallados sobre el rendimiento de las campañas y presentar recomendaciones basadas en datos.
- Escalado de campañas
- Experiencia demostrable en la gestión de campañas de publicidad pagada en plataformas como Google Ads, Meta Ads.
- Conocimiento avanzado de herramientas de análisis y seguimiento de datos como Google Analytics y otras plataformas similares.
- Habilidades sólidas en la creación y optimización de contenido publicitario para maximizar el retorno de la inversión (ROI).
- Capacidad para trabajar de manera autónoma y en equipo, con una fuerte orientación a resultados y cumplimiento de objetivos.
- Coninuo aprendizaje y seguimiento de nuevas tendencias.
