Sr Marketing Intelligence Data Analyst
hace 3 días
ABOUT STRAUMANN
Headquartered in Basel, Straumann is a global leader in implant and restorative dentistry and oral tissue regeneration. Having pioneered many of the most influential technologies and techniques in our field, we have a tradition of doing more to advance dental regeneration, restoration and replacement, as well as patient care. Straumann partners with passionate people who fit in with the agile dynamics of our size-for-success company. People at Straumann appreciate the opportunity to shape our future and create impact. Encouraging leadership and inspiring ideas from our people has guided us through our proud history of pioneering innovations.
The Sr Marketing Intelligence Analyst will support the Marketing Intelligence team, as a data analyst specialist handling marketing data, campaign performance data, and digital platforms specific data (eCommerce, Education, Marketing Automation, Customer Identification and Access management), as well as transforming data into insights that drive business value (data analytics, data visualization and data modelling techniques).
The Sr Marketing Intelligence Analyst will also drive digitalization & process excellence by supporting the marketing, communication, and digital platform teams in finding growth opportunities through developing various types of reports and dashboards. Manage and maintain the automated processing, cleaning, and reporting of campaign and digital platform data to support the business is also a key responsibility. Help develop a data catalog for both business and technical stakeholders through building data governance documentation.
This role will be part of a broader team – the Digital Engagement and eCommerce excellence team (DEEX) – which has business ownership and accountability for all platforms handling all digital touchpoints in the areas of customer CIAM, CEX, Intelligence Based Decisioning (CDP), eCommerce, Learning Experience Management, Digital Web Experience, Personalization and Marketing Automation. The DEEX team is part of the Global Marketing and Commercial Excellence unit and is also responsible to drive Digital Demand Generation & Lead Management as holistic components of a digital revenue operations engine.
Strong business drive and stakeholder management focus alongside Agile delivery experience and know-how in identifying the right data strategies and defining solutions to reach the defined objectives is essential to succeed in this role and are key attributes of the successful candidate.
- Create interactive visualizations and dashboards to communicate complex information clearly and concisely using Power BI.
- Work with the data analyst team to understand information needs and design appropriate visualizations.
- Help automate data visualization processes through scripting and programming.
- Transform, enrich, and prepare data for analysis and visualization in Dashboards.
- Design, update, and control of daily and weekly reporting.
- Present and communicate analysis results.
- Support business stakeholders through data visualization and manage backlog of requests through an agile framework.
Your Profile
- 5+ years of professional experience designing interactive dashboards.
- Excellent visual skills, including demonstrable design knowledge, such as layout, typography, color, interaction design and fluency with BI tools.
- Expertise in SQL.
- Expertise in Power BI or any other data visualization tool.
- Experience with integration of data from multiple data sources.
- Experience with data cleaning using Python.
- Agile hands-on experience.
- (advantage) 2+ Years working with SAP ERP Tables.
- (advantage) Working knowledge of AWS and Snowflake.
- Able to achieve pragmatic results in a dynamic environment and capable of solving complex issues.
- Ability to understand business needs and co-create innovative solutions to address them.
- Service-oriented, flexible & team player.
- Attention to detail & technical intuition.
- Deep understanding of business customer data architectures and its assurance within operational flows and processes.
- Customer-centric mindset.
- Excellent organizational and communication skills, able to convey complex issues to non-technical sensitive audiences.
- Energetic, passionate, creative, straightforward and performance driven personality.
- Self-motivated, proactive and accountable personality with distinct interpersonal skills to cultivate a network of effective working relationships in an international matrix environment.
- Used to live and work in a multicultural environment.
- High level of integrity and commitment.
- Fluent in English (written and spoken), any other language is an advantage.
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