Global Head of Creative
hace 2 semanas
Avolta is the world's leading travel experience player. With a traveler-centric philosophy and a geographically diverse network, the travel retail and F&B company addresses the needs of up to 2.3 billion passengers each year, with 5,500 outlets in more than 75 countries across six continents. Guided by their Destination 2027 strategy and boosted by their recent combination with travel F&B giant Autogrill, the company is well positioned to realize their ambition to create a Travel Experience Revolution through their many locations at airports, motorways, cruise lines, seaports and railway stations amongst others.
PURPOSE OF THE ROLE
The Head of Creative at Avolta is responsible for defining the brand's tone of voice, leading innovative campaign development and ensuring high-quality, on-brand content across all channels. The position holder collaborates with teams, oversees production, mentors creatives and aligns strategy with business goals. This position reports into the Global Marketing Senior Vice President and can be based in Madrid, London or Milan.
RESPONSIBILITIES
Creative Tone of Voice
- Defines and maintains the creative tone of voice for Avolta across all consumer-facing channels, ensuring consistency in brand messaging
- Collaborates with marketing, content and cross-functional teams to craft compelling narratives that resonate with our target audience and align with Avolta's brand values
- Develops guidelines and frameworks that articulate the brand's voice, ensuring all written and visual content reflects the desired tone and style
- Lead the internal creative studio to deliver corporate assets that align with the Corporation's branding standards
- Leads the ideation and development of innovative creative concepts for campaigns, in close collaboration with Marketing Communication, product launches, and other brand initiatives across all retail and digital platforms.
- Collaborates closely with cross-functional teams, including Marketing Communication, Digital, Commercial, Entertainment, and Categories, to translate strategic goals into compelling creative strategies.
- Keeps up with industry trends and consumer behavior insights to inspire fresh, relevant, and impactful creative ideas.
- Oversees the production process for all creative assets, from concept though execution, ensuring high-quality outputs that meet brand standards and project objectives
- Manages external agencies, freelancers and production partners to deliver on creative projects within budget and timelines
- Ensures all creative outputs are on-brand, visually appealing and effective in driving consumer engagement and sales
- Leads and mentors a team of designers and other creative professionals, fostering a collaborative and innovative work environment
- Collaborates closely with senior leadership to align creative strategies with broader business goals
- Proves clear direction, feedback and supports team members, ensuring the successful execution of creative projects
- 10+ years of experience in creative roles with a proven track record in brand management and creative leadership
- Experience in translating strategic goals into engaging creative concepts
- Experience in leading and mentoring creative teams, ideally in a global environment
- Strong skills in project management
- Proficiency in overseeing the production of high-quality creative assets from concept to execution
- Ability to work closely with diverse teams and collaborate cross-functionally
- Excellent verbal and written communication skills
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Madrid, España Dufrys A tiempo completoWHO WE AREAvolta is the world's leading travel experience player. With a traveler-centric philosophy and a geographically diverse network, the travel retail and F&B company addresses the needs of up to 2.3 billion passengers each year, with 5,500 outlets in more than 75 countries across six continents. Guided by their Destination 2027 strategy and boosted by...
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Madrid, España World Duty Free A tiempo completo.Avolta is the world's leading travel experience player. With a traveler-centric philosophy and a geographically diverse network, the travel retail and F&B company addresses the needs of up to 2.3 billion passengers each year, with 5,500 outlets in more than 75 countries across six continents. Guided by their Destination 2027 strategy and boosted by their...
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