Senior Digital Marketing specialist- Paid Social
hace 2 semanas
About OneTrust
OneTrust is the trust intelligence cloud platform organizations use to transform trust from an abstract concept into a measurable competitive advantage.
Job Description
OneTrust unlocks the full potential of data and AI, securely and responsibly. Our platform enforces the secure handling of company data, empowering organizations to drive innovation responsibly while mitigating risks. With a comprehensive suite of solutions spanning data and AI security, privacy, governance, risk, ethics, and compliance, OneTrust enables seamless collaboration between data teams and risk teams to enable rapid and trusted innovation. Recognized as the market leader in trust, OneTrust boasts over 300 patents and serves more than 14,000 customers globally, ranging from industry giants to small businesses.
The Challenge
We are looking for a Senior Digital Marketing Specialist (Paid Social) to join the OneTrust Digital Marketing team. Our Senior Digital Marketing Specialist is responsible for leading successful Paid Social campaign management through media buying sophistication and operational excellence. This role will play a key role in continuing to build our social program with campaign and audience strategy, development, execution, and optimization being among your main responsibilities.
Please note: Location for this role is Madrid, Spain and relocation may be provided. This is not a 100% remote position.
Your Mission:
- Develop and execute comprehensive digital marketing strategies with a focus on Paid Social and Video.
- Research and propose paid search campaigns, including designing and developing strategy, identifying proper landing pages, audiences, tracking, and campaign analysis and insights to drive continuous improvement.
- Track campaign performance and optimize with respect to pacing, bidding management, audience analysis, landing page and ad copy testing, ad creative performance, etc.
- Collaborate with cross-functional teams to ensure alignment with overall marketing objectives.
- Work with the global campaigns team to develop testing roadmaps, including recommending best practices and conversion-oriented copy based on industry standards.
- Analyze data and performance metrics to make informed decisions and communicate performance and recommendations to key stakeholders.
- Stay abreast of industry trends and emerging technologies to drive innovation in digital marketing efforts.
About You:
- You are passionate about digital marketing, know the particularities of each platform, and how to communicate performance through storytelling.
- You are a team player who can manage shifting priorities and multiple deadlines while adhering to the process.
- Knowledge of production management platforms and digital marketing tools, i.e., LinkedIn Ads Manager, Facebook Campaign Ads, X Advertising (Formerly Twitter), YouTube, Google Data Studio, Adobe Analytics, etc.
- Analytical and possess the ability to evaluate data and interpret results.
- A detail-oriented approach and a desire to achieve objectives accurately.
- Solid quantitative and research skills, and proven data interpretation capability.
- Ability to learn new systems and workflows.
Your Experience Includes:
- Bachelor's degree in Marketing, Advertising, or equivalent working experience.
- 3-5 years of Paid Social experience; B2B Marketing experience a plus.
- In-depth knowledge of social and analytics platforms, tools, and technologies.
- Strong analytical skills and the ability to translate data into actionable insights.
- Excellent project management and communication skills.
- Fluency in English.
Where We Work
OneTrust embraces a hybrid working model. Our Working@OneTrust initiative is our way of clarifying where we hire, how we work together, and where we’re located in that hybrid model.
The underlying “why” for Working@ is that we are intentional about the culture that we want to create together. That includes bringing teams together, in-person, throughout the year to collaborate, build connections, learn from each other, and celebrate our wins to Finish Stronger.
We are committed to a flexible approach informed by a set of guiding principles. You’ll see that reflected in our worker designations: “Office-flex” and “Location-flex.”
- Office-flex: OneTrust “Office-flex” employees may be asked to work in an office periodically if they are within a commutable distance to a OneTrust office. This includes coming into the office for our Company Kickoff, Company All Hands, and other larger company events. Beyond that, we give our leaders and teams the flexibility to set additional guidelines based on the nature of your role.
- Location-flex: For OneTrust “Location-flex
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