Digital Campaign Manager, HP app

hace 3 semanas

Barcelona, Barcelona, España HP Inc. A tiempo completo

It is an exciting time to join the Consumer Services and Solutions (CSS) organization at HP. If you enjoy being part of large-scale business model transformation, building processes and operations to foster and serve direct relationships with end-users, and leveraging your creativity to drive business outcomes, this role is right up your alley You will have the chance to put your stamp on a strategic HP business.

HP is hiring Campaign Managers for a global, end-user app. We're looking for individuals with the proven ability to develop and implement strategic marketing plans to drive revenue growth through app engagement. If you enjoy dynamic and new challenges, are looking to spearhead marketing campaign strategies from conceptualization to execution, and ideally have already gathered experience in a digital customer-centered environment, this role is for you

As a Campaign Manager, you will lead the ideation, planning, execution, and managing of digital marketing campaigns to promote app engagement as well as products and services. You will oversee the entire lifecycle of marketing campaigns, including monitoring and using data insights and analytics to optimize campaigns. You will collaborate with teams in a variety of HP partner organizations to develop and implement campaign strategies to meet business objectives.

If you are known for your 'can do' attitude, collaboration skills, and ability to imagine the future; and you have a strong foundation in campaign management as well as experience with leveraging data, this role might be the perfect 'next step' for your career.

HP is placing high priority on the app launch and subsequent direct revenue stream, and we're counting on an amazing customer experience as we evolve and scale this business. You can play an important part in the success of this program. Come join us to get in on the ground level of this new business and grow with us

Job Summary

  • This role is responsible for developing and leading the HP app content strategy for designated business groups, overseeing experiments for content optimization, and designing initiative flows. The role manages engagement and monetization campaigns on the app, enhances content based on customer insights, and employs advanced distribution strategies. Additionally, the role acts as a functional manager and provides mentorship to lower-level employees to achieve operational and strategic goals.

Responsibilities

  • Develops and leads the HP app content strategy for designated business groups while aligning it with overarching business objectives.
  • Leads and oversees A/B tests and experiments to optimize content elements, such as headlines, and visuals, for better conversion rates.
  • Leads to develop strategy for initiative flow to map out an overview of how the content flows across the total initiative, including nurture tools and initiatives.
  • Analyzes and monitors impressions, click-through, conversion, and related analytics coordinating closely with cross-functional teams and key stakeholders.
  • Implements advanced audience segmentation techniques to personalize content for various customer segments and stages of the customer's journey.
  • Ensures that all content adheres to legal and regulatory requirements, including copyright, privacy, and industry-specific regulations.
  • Acts as a functional manager within area of expertise.
  • Provides mentorship and guidance to lower-level employees, thus ensuring the realization of operational and strategic plans.

Education & ExperienceRecommended

  • Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
  • Typically has 10+ years of work experience, preferably in persona, customer journey and editorial content development, or a related field.

Preferred Certifications

NA

Knowledge & Skills

NA

Cross-Org Skills

  • Effective Communication
  • Results Orientation
  • Learning Agility
  • Digital Fluency
  • Customer Centricity

Impact & Scope

  • Impacts large functions and leads large, cross-division functional teams or projects.

Complexity

  • Provides highly innovative solutions to complex problems within established policy.

Disclaimer

  • This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

Equal Opportunity Employer (EEO):

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).


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