Portfolio Marketing Manager, HP Renew Solutions

hace 3 semanas

Barcelona, Barcelona, España HP Inc. A tiempo completo

HP Inc. is 'reinventing' itself and in the process, launching new product categories, services and solution offerings. The Workforce Solutions (WS) marketing organization is looking for an experienced and energetic self-starter who is passionate about delivering customer outcomes, competitive and market analysis, and creating compelling narratives and content that excites customers and enables successful selling of services to business customers large and small. This service portfolio includes offerings that improve both the employee and IT experience in today's modern, distributed workforce.

In this role as a global Portfolio Marketing Manager for HP Renew Services, you'll have the opportunity to innovate and help accelerate growth for one of the company's most exciting incubation businesses, serving as a subject matter expert for the marketing organization. If you like fast-paced entrepreneurial work environments, leading cross-functional team projects, and have a passion for writing and execution excellence, this might be the perfect role for you

Responsibilities:

  • Develop customer- and channel-facing value propositions, messaging and the service narrative for the new and enhanced commercial Renew Solutions portfolio of refurbished hardware, services and programs.
  • Market intelligence-be the expert on our buyers, who they are, how they buy and their key buying criteria.
  • Understand and support our sales channels; develop content to train them on the problems we solve for our buyers and users.
  • Orchestrate and communicate plans for marketing and sales enablement content creation for Renew Solutions launches and updates across functional stakeholders in the service offer management, channel, customer and go-to-market marketing teams.

Education and Experience Required:

  • BA or BS in Marketing or related field; MBA preferred.
  • 8+ years marketing experience.
  • 5+ years in product marketing experience.
  • Technology services or technology industry experience

Knowledge and Skills:

  • Sound knowledge of marketing principles, practices, tactics and tools.
  • Superior written/oral communications and analytical skills.
  • Excellent interpersonal skills; ability to collaborate effectively with virtual teams; Ability to interface effectively with all levels of management and functional disciplines
  • Strong writing and storytelling skills
  • Ability to think creatively while basing ideas in strategy and data.
  • Demonstrated program leadership and management capabilities
  • Demonstrated ability to translate technical details into differentiating customer and partner benefits and key selling points
  • Ability to develop compelling value propositions and positioning for multiple products/services
  • Experience developing customer-centric services or product messaging, pitch decks and other sales enablement collateral targeted to customers and partners in commercial segments
  • Experience with competitive and market research, with the ability to identify industry trends, customer needs and opportunities for differentiation and incorporate into effective sales and marketing messaging, narratives and strategies
  • Proven track record in insights and data-led planning that informs world class briefs and creative.
  • Superior project management skills with the ability to run multiple assignments simultaneously.
  • Knowledge and experience with content and social marketing
  • Proficient in productivity applications such as Microsoft Office and Teams, Zoom, Smartsheets

You're our ideal candidate if you are...

  • Goal-oriented and tenacious - You're self-motivated and structured in how you tackle and bring projects to a close. And you enjoy the challenge of figuring out creative solutions to problems
  • A good communicator and collaborator - You're proactive and clear in your communications to a variety of audiences. You're a team player who appreciates collaborating with a variety of functions with different perspectives. You enjoy 'bringing it all together'
  • A multi-tasker - You can prioritize activities and deliverables, manage multiple projects effectively and drive them to completion with a focus on producing measurable results
  • Comfortable with ambiguity - You can be flexible and agile to adjust plans and strategy and apply new learning as programs evolve
  • A big picture thinker - You can think strategically about a portfolio of services and contribute to broader service offer and go-to-market strategy for an offer category
  • Intellectually curious and analytical - You have a good balance of business, technology, and market knowledge and can quickly analyze a situation and ask the right questions
  • Confident in your expertise - You are comfortable interacting with senior executives within business groups and regions concerning matters of significance to the company, with the ability to influence peers and managers

Equal Opportunity Employer (EEO):

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).


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