Product and Training Specialist FMCG

hace 4 semanas


Barcelona, Barcelona, España Page Personnel A tiempo completo

Category vision:

adaptar para el mercado de España y Portugal las directrices y estrategia por el equipo de marketing global y de Cluster.


Definir la gama de productos de acuerdo con las necesidades de los mercados locales y coordinar el proceso de gestión del ciclo de vida del producto, siguiendo las ventanas del plan de lanzamiento del equipo global y del equipo de la cadena de suministro.

Analizar el mercado y la competencia y definir y priorizar el surtido por mercado, canal y cliente.


Analizar customer insights, las tendencias de consumo, los análisis de mercado y las mejores prácticas de marketing para elaborar estrategias de éxito.

Formar al equipo de ventas con contenidos y campañas de marketing que ayuden a impulsar las ventas.


Formación de producto a la fuerza de ventas interna y a los estudios de cocina tanto en los showroom de Barcelona como en sus estudios por todo el país.

Coordinar y organizar eventos especiales de formaciones de producto para los 50 principales clientes.

Identificar oportunidades de negocio y crecimiento de la marca en España y Portugal.

Imprescindible fluidez en español e inglés. Portugués será un plus.

Experiencia previa de 2-3 años preferiblemente en el sector FMGC o en el sector del Lujo.

Perfil analítico y orientado al detalle, experiencia en análisis de datos.

Licenciatura o Máster en Marketing/Comunicación.

Experiencia trabajando con clientes y/u otros socios de la agencia para realizar activaciones/eventos de marca.

Experiencia en la elaboración y realización de presentaciones.

Capacidad para trabajar en equipo, con plazos ajustados y bajo presión.

Excelentes conocimientos de Microsoft Office y capacidad para gestionar bases de datos.

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