![Signify Netherlands B.V.](https://media.trabajo.org/img/noimg.jpg)
Traffic & Media Specialist in Consumer
hace 3 semanas
We're looking for a Traffic & Media Specialist to join our Digital Marketing Operations team in Consumer Strategy and Marketing
Working for Signify means being creative and adaptive. Our culture of continuous learning and commitment to diversity and inclusion creates an environment that allows you to build your skills and career. Together, we're transforming our industry.
As the world leader in lighting, we're constantly ahead of the curve. Through our leadership in connected lighting and the Internet of Things, we're breaking new grounds in data analytics, AI, and smart homes, offices, cities and more
Signify is one of the few companies in the world to achieve carbon neutrality and our next sustainability goals are even bolder: doubling our positive impact on the environment and society by 2025.
As a Traffic and Paid Media Specialist you'll be responsible for working with the paid media agency and other external third party partners to ensure that we strive for high quality traffic from our earned owned and paid channels that will drive sales. You will work ogether with a team of campaign builders, traffic and media specialists, SEO and CRO managers, web specialists and insights managers – as well as other stakeholders who are based in Madrid and The Netherlands.
We're on the lookout for forward-thinking innovators with a passion for sustainability. If you match this description, get in touch
What you'll do
- Responsible to co-create, design, and execute the paid campaign strategy for campaigns based on campaign objectives and targeted audiences, in collaboration with the Traffic & Media Lead.
- Support on budget strategy and channel allocation, ensuring alignment among markets, agencies, and leadership team. Oversee PO approval process.
- Work with Local Markets to optimize central strategy and translate/localize to market needs, then jointly brief the agencies.
- Co-create the brief with the Traffic & Media Lead and coordinate content creation with the Content House team to ensure content for the paid channels is in line with requirements and best practice.
- Ensure correct campaign KPIs and targets are set, correct tagging is in place and all data naming conventions are followed.
- Create toolkits, playbooks together to be deployed by the deployment team to markets.
- In collaboration with the Traffic & Media Lead, input into campaign development with best practice from 3rd parties and /or market research companies, new industry trends, innovative and richer format assets to better meet our goals.
- In collaboration with Marketing Insights & Performance team and the Global media agency, collaborate on reviewing campaign performance. To improve accountability & performance in-campaign, and ensure previous campaign learnings and insights are applied to future campaign planning.
- Plan, develop, implement, and manage web and app's overall traffic acquisition strategy. Work with Traffic & Media Lead to define and execute a strategy to obtain quality traffic via paid, earned and owned (Affiliate Marketing Operations, Partnerships, Social listening, Hue website & App, landing pages
- In collaboration with Digital Audience Specialist and the CRO expert, identify and analyze competitor websites and best practices in terms of positioning and traffic to work together ops team in improvements on the website.
- Support in defining lower funnel tests and responsible for its execution, optimization, and improvement (markets + paid media agency).
- 5-7 years of paid media experience. Experience working for a media agency would be desirable. Focus on digital performance marketing
- Strategic and /or media digital planning experience, including search strategy
- Experience developing, operating, analyzing & optimizing digital paid media campaigns
- The ability to clearly articulate and defend media recommendations and results to team members and management, aligned to agreed campaign objectives & KPIs. Deep analytical skills.
- Full understanding of integrated marketing experience and the role digital plays in consumer journeys.
- Hands-on use of all digital paid media platforms & channels (search, programmatic display, social, email marketing...), including the relevant ad tech platforms. Passion for media and technology
- SEO & Google SEA certifications, Adobe Analytics & Marketing Cloud experience
- Ease of use of platforms
- Proficiency in English and Spanish (oral and written)
We are looking for someone who is data driven, with a digital first approach and a creative mindset. Someone who is curious, has a keen eye for detail and a strong bias for action. In terms of communication, a strong communicator, with experience working in multi-market & regional organizations.
What you'll get in return...
We're offering multiple opportunities for career development, like mentoring, coaching and stretch assignments, with strong international exposure for dynamic profiles. Learning is fundamental to our culture. Through continuous learning, we are transforming the industry. You have the chance to learn every day, acquire new skills and perspectives through customized online programs, and on-the-job experiences.
See #SignifyLife through the eyes of our employees
-
Paid Media Specialist
hace 1 semana
Madrid, Madrid, España Byd Europe A tiempo completoThe Paid Media Specialist main responsibilities are the coordination and optimization of the paid marketing campaigns in Spain in collaboration with the local/European agency. The position has the responsibility to ensure awareness, traffic and lead generation through different channels depending on the campaign's needs working closely with the Marketing...
-
Consumer Marketing Executive
hace 1 semana
Madrid, Madrid, España Estée Lauder - Brand A tiempo completoConsumer Marketing ExecutiveDescriptionPosition SummaryDefines the Marketing Strategy for the brand for the affiliateCreates and implements consumer marketing plan across all media channelsExecutes consumer activations working closely with various teams ensuring brand identity is maintainedKey FunctionsCollaborates with Marketing Senior Manager to tailor the...
-
Social Media Specialist
hace 1 semana
Madrid, Madrid, España Oceana Inc A tiempo completoSocial Media Specialist We are seeking an individual to fill the role of Social Media Specialist. Your main task will be overseeing and expanding our social media campaigns and daily engagement efforts. This position is part of the Communications Team within our European Campaigns. The ideal candidate will be responsible for creating and implementing...
-
Consumer Marketing Executive
hace 1 semana
Madrid, Madrid, España Estée Lauder - Brand A tiempo completoPosition Summary ·Assists in defining the Marketing Strategy for the brand for the affiliate ·Assists in building and driving the 360° consumer marketing plan across all media channels ·Designs and executes consumer activations on and offline working closely with necessary teams (CRM, Earned, Digital, Sales, etc) ensuring brand identity is always...
-
Paid Media Specialist Emea
hace 1 semana
Madrid, Madrid, España Hotelbeds Group A tiempo completoLike what you see? Then check out our current opportunities.HBX Group is the world's leading technology partner, connecting and empowering the world of travel. We're game-changers, disruptors, the people who bring together local and global brands in accommodation, transport, activities and payments through our network of 300,000 hotels worldwide, 60,000 hard...
-
Intern Fast-moving Consumer Goods
hace 1 semana
Madrid, Madrid, España Consumer Products Games & Publishing A tiempo completoSupport to the Food+ division as part as of the overall strategy for the Disney Consumer Products, through the follow up of the product development process and the coordination of promotions and communication campaigns from licensees.KEY ACCOUNTABILITIES: Development and followup of marketing and communication campaigns of licensees (promotions, in store,...
-
Consumer Marketing Executive
hace 1 semana
Madrid, Madrid, España Estée Lauder - Brand A tiempo completoConsumer Marketing ExecutiveRole OverviewAssisting in defining the Marketing Strategy for the brand for the affiliateBuilding and driving the 360° consumer marketing plan across all media channelsDesigning and executing consumer activations on and offline collaborating closely with necessary teams (CRM, Earned, Digital, Sales, etc.) to uphold brand...
-
Consumer Marketing Executive
hace 1 semana
Madrid, Madrid, España Estée Lauder - Brand A tiempo completoConsumer Marketing ExecutiveDescriptionPosition SummaryAssists in defining the Marketing Strategy for the brand for the affiliateAssists in building and driving the 360° consumer marketing plan across all media channelsDesigns and executes consumer activations on and offline working closely with necessary teams (CRM, Earned, Digital, Sales, etc) ensuring...
-
Consumer Marketing Manager
hace 1 semana
Madrid, Madrid, España Aveda A tiempo completoPosition Summary Defines the Marketing Strategy for the Brand in the Affiliate Builds and drives the 360° consumer marketing plan across all media channels Drives A&P mix optimization Defines the Consumer Journey(s) combining all communication and distribution channels *DP & forecasting *Merchadising focus and priorities Job Description ENSURE CONSUMER...
-
Traffic Management Support
hace 1 semana
Madrid, Madrid, España Kapsch Trafficcom Transportation Sa. A tiempo completoTraffic Management Support MadridFull time Kapsch TrafficCom develops smart solutions to make mobility safer, more sustainable and efficient for everybody. We design, build and operate traffic management systems including connected vehicles technology and mobility demand management as well as tolling services for cities, roads, tunnels and bridges around the...
-
Consumer Marketing Executive
hace 1 semana
Madrid, Madrid, España Estée Lauder - Brand A tiempo completoPosition Summary Assists in defining the Marketing Strategy for the brand for the affiliate Assists in building and driving the 360° consumer marketing plan across all media channels Designs and executes consumer activations on and offline working closely with necessary teams ensuring brand identity Functions Works with Marketing Senior Manager in...
-
Consumer Marketing Manager
hace 1 semana
Madrid, Madrid, España Estée Lauder - Brand A tiempo completoConsumer Marketing ManagerDescriptionPosition Summary• Defines the Marketing Strategy for the Brand in the Affiliate• Builds and drives the 360° consumer marketing plan across all media channels• Drives A&P mix optimization• Defines the Consumer Journey(s) combining all communication and distribution channels*DP & forecasting *Merchadising focus and...
-
Consumer Marketing Manager
hace 1 semana
Madrid, Madrid, España Estée Lauder - Brand A tiempo completoPosition Summary Defines the Marketing Strategy for the Brand in the Affiliate Builds and drives the 360° consumer marketing plan across all media channels Drives A&P mix optimization Defines the Consumer Journey(s) combining all communication and distribution channels *DP & forecasting *Merchadising focus and priorities Job Description ENSURE CONSUMER...
-
Consumer Marketing Executive
hace 1 semana
Madrid, Madrid, España The Estée Lauder Companies Inc. A tiempo completoPosition Summary:Contributes to defining the Marketing Strategy for the brandParticipates in creating and implementing a comprehensive consumer marketing plan across various media channelsDevelops and executes consumer engagement activities both online and offline in coordination with relevant teamsCollaborates with the Marketing Senior Manager to customize...
-
Consumer Marketing Executive
hace 1 semana
Madrid, Madrid, España Estée Lauder - Brand A tiempo completoConsumer Marketing ExecutivePosition SummaryAssists in defining the Marketing Strategy for the brand for the affiliateAssists in building and driving the consumer marketing plan across all media channelsDesigns and executes consumer activations on and offline collaborating closely with necessary teams (CRM, Digital, Sales, etc.) to ensure brand identity is...
-
Retail Media Performance Specialist
hace 3 semanas
Madrid, Madrid, España REETMO MEDIA A tiempo completoREETMO nace como la primera Red Premium de Retail Media en España con el objetivo de ayudar a las marcas y a sus agencias a planificar sus campañas de Retail Media para que obtengan la máxima rentabilidad de sus inversiones publicitarias dentro de este nuevo entorno. Hoy en día somos el segundo player del mercado, después de Amazon, con casi 20 millones...
-
Retail Media Performance Specialist
hace 2 meses
Madrid, Madrid, España REETMO MEDIA A tiempo completoREETMO nace como la primera Red Premium de Retail Media en España con el objetivo de ayudar a las marcas y a sus agencias a planificar sus campañas de Retail Media para que obtengan la máxima rentabilidad de sus inversiones publicitarias dentro de este nuevo entorno. Hoy en día somos el segundo player del mercado, después de Amazon, con casi 20 millones...
-
Consumer Marketing Executive
hace 1 semana
Madrid, Madrid, España The Estee Lauder Companies A tiempo completoConsumer Marketing ExecutiveBrand: Estée Lauder - BrandDescriptionPosition Summary· Assists in defining the Marketing Strategy for the brand for the affiliate· Assists in building and driving the 360° consumer marketing plan across all media channels· Designs and executes consumer activations on and offline working closely with necessary teams (CRM,...
-
Consumer Marketing Executive
hace 4 semanas
Madrid, Madrid, España The Estee Lauder Companies A tiempo completoConsumer Marketing ExecutiveBrand: Estée Lauder - BrandDescriptionPosition Summary· Assists in defining the Marketing Strategy for the brand for the affiliate· Assists in building and driving the 360° consumer marketing plan across all media channels· Designs and executes consumer activations on and offline working closely with necessary teams (CRM,...
-
Consumer Marketing Executive
hace 3 semanas
Madrid, Madrid, España The Estee Lauder Companies A tiempo completoConsumer Marketing ExecutiveBrand: Estée Lauder - BrandDescriptionPosition Summary· Assists in defining the Marketing Strategy for the brand for the affiliate· Assists in building and driving the 360° consumer marketing plan across all media channels· Designs and executes consumer activations on and offline working closely with necessary teams (CRM,...