Customer Marketing Specialist

At BASF | Nunhems, it is our ambition to make healthy eating enjoyable and sustainable. Together and in collaboration with partners we are eager to improve our vegetable varieties and solutions for our customers, the vegetable value chain and consumers worldwide. To further develop and grow this ambition we are looking for a Customer Marketing Specialist for Spain (Almeria/Murcia).

Your Job

The purpose of this function is to develop and implement the customer marketing strategy which provides added value to the customer and generates further demand for our growth. The customer marketing strategy will aim to put BASF | Nunhems as the most preferred partner by creating a unique customer experience for our customers along the value chain.

Align different crop strategies with the objective to maintain a high level of satisfaction of existing customers and support crop marketing strategies to capture markets with best-performing consumer-oriented solutions.

Guide and equip teams with frameworks, tools and strategic thinking for their success at the customers and to build towards an outstanding customer experience.

Bringing the BASF |Nunhems brand to the top of mind of our key players in Murcia- and Almeria region in Spain.

• Define and maintain go-to-market strategy of the countries, including tactical aspects as target market definition, customer segmentation, customer mapping, customer approach, commercial conditions, effective rebate framework, resource optimization to best approach the markets, etc.
• Ensuring a close collaboration with the COSM with the objective to maximize our sales and our market share in the countries
• Lead the customer experience initiatives in the country with the objective to better serve our customers and become the preferred partner along the vegetable value chain, eg. NPS initiatives (develop initiatives coming from customer surveys and guide the local teams to implement the proposed solutions), develop differentiated initiatives depending on the priorities and segmentation (commercial conditions, services, loyalty programs, joint promotions, alliances with other agricultural input companies, partnerships with technological, digital, marketing players, etc.)
• Lead and monitor the execution of yearly marketing and sales country plan covering the "5 P's" by consolidating all the different inputs: crop, non-crop and customer strategies with the objective to reach agreed Basic Plan of the country and the Must Win Battles
• Lead and develop the yearly Marketing and Communication plan, including managing the budget and resources and steer the MarCom specialists to implement accordingly, with the objective to support the crop- and customer-strategies (eg product introductions, customer events, etc.) and to bring the Nunhems brand to the top of mind of the key players as the preferred partner to collaborate with to make healthy eating enjoyable and sustainable
• Steer Key Account Management and guide, challenge and support our sales teams (crop teams and country teams) to develop and implement best in class customer business plans with the objective to become the preferred partner throughout the vegetable value chain
• Lead local market, customer and competitor intelligence with the objective to support local strategic decisions (e.g. go-to-market, customer strategies, customer solutions, etc.)
• Define and lead the implementation of digital marketing strategies with the objective to digitalize the customer experience in as many touchpoints as possible by creating eg a strategy for content marketing, etc.
• Support country managers with commercial policies, pricing and tracking of market performance

Your Team

In this function you report to the Country Manager and you are managing the Marketing Communication Specialist. You work closely with Sales, RCL and HOR and of course with Market Excellence department for best practices. Next to this you develop a network with marketing departments at customers and other external stakeholders (i.e.BASF AP)

Your profile

• Bachelor in Marketing or related field. MsC in Marketing (MBA preferred)
• Possess a high level of knowledge of ICT tools and fluent in English is mandatory
• At least 7 years' experience in marketing with strategic and tactical activities including price analyses, customer segmentation, go-to market strategy and customer experience design. Prefer experience with a Business-to-Business marketing in multinational company of highly technical product
• Experience activating commercial excellence, gathering data and analyzing it to determine opportunities and threats
• Experience creating plans that either capitalize or defend the markets and on strategic marketing communication
• Experience on consultancy to move teams to a higher level of performance
• Experience influencing and negotiating internal and external stakeholders at all levels of the organization
• Experience building and maintaining industry and internal relationship

Do you recognize yourself in the following competencies?

• Able to question and challenge beyond the apparent or obvious. To be a real "internal consultant" helping and steering other managers thinking on questions "deeper or differently" to bringing depth, novelty, or a real challenge to opinions
• Discover all the ins and outs of an issue, 'slicing and dicing' data to compress them to the real core issues, bringing new vision to the table or looking from a distinct perspective, linking the views of outsiders/others to a question that had a more limited audience initially.
• To be very capable to sell ideas and create buy-in
• This position requires a high level of flexibility to both high level strategic discussions and operational marketing activities internally with multi-disciplinary stakeholders and externally with many different customer types and other stakeholders

Interested in this job?

You are successful in this job with the successful implementation of all marketing processes in the region (go-to-market, customer experience, marketing planning, key account management, intelligence, digitalization). You are accountable for the MarCom plan and the guidance of MarCom Specialist in your team.

It speaks for itself that you have keen interest in agriculture, the ability to think out of the box, inspire trust and you are self-motivated and result driven.

Ready to join and lead this team and contribute to our ambition to make healthy eating enjoyable and sustainable for everyone worldwide? Send us your resume (CV) and motivation letter by clicking the 'Apply' button, before April 23rd, 2024.

If you have any questions, please feel free to contact Michiel Weijters, Senior Global Talent Acquisition Specialist via

This position operates in a dynamic, changing, demanding and complex environment which requires international travel within the region, approximately 30% of your time.

What's in it for you?

Adding value to our customers begins with adding value to you. At BASF we believe that people are the key to our long-term success and that talent is in everyone. That's why we empower you with the tools, guidance and opportunities you need to advance and succeed in work and life.

Giving you the support that you need to be your best and fulfill your personal ambitions is what helps us achieve our ambitions. After all, our success is linked to yours. Whatever path you envision, BASF is a great place to build a rewarding, successful career.

For BASF, diversity is one of the essential keys to business success and the well-being of our employees. We promote an inclusive culture that accepts the diversity of people, experiences and capabilities. By embracing talents and abilities of all kinds, we aim to boost creativity and motivation, and enhance our teams' performance.