Traffic & Media Specialist in Consumer
hace 3 semanas
We're looking for a Traffic & Media Specialist to join our Digital Marketing Operations team in Consumer Strategy and Marketing
Working for Signify means being creative and adaptive. Our culture of continuous learning and commitment to diversity and inclusion creates an environment that allows you to build your skills and career. Together, we're transforming our industry.
As the world leader in lighting, we're constantly ahead of the curve. Through our leadership in connected lighting and the Internet of Things, we're breaking new grounds in data analytics, AI, and smart homes, offices, cities and more
Signify is one of the few companies in the world to achieve carbon neutrality and our next sustainability goals are even bolder: doubling our positive impact on the environment and society by 2025.
As a Traffic and Paid Media Specialist you'll be responsible for working with the paid media agency and other external third party partners to ensure that we strive for high quality traffic from our earned owned and paid channels that will drive sales. You will work ogether with a team of campaign builders, traffic and media specialists, SEO and CRO managers, web specialists and insights managers – as well as other stakeholders who are based in Madrid and The Netherlands.
We're on the lookout for forward-thinking innovators with a passion for sustainability. If you match this description, get in touch
What you'll do
- Responsible to co-create, design, and execute the paid campaign strategy for campaigns based on campaign objectives and targeted audiences, in collaboration with the Traffic & Media Lead.
- Support on budget strategy and channel allocation, ensuring alignment among markets, agencies, and leadership team. Oversee PO approval process.
- Work with Local Markets to optimize central strategy and translate/localize to market needs, then jointly brief the agencies.
- Co-create the brief with the Traffic & Media Lead and coordinate content creation with the Content House team to ensure content for the paid channels is in line with requirements and best practice.
- Ensure correct campaign KPIs and targets are set, correct tagging is in place and all data naming conventions are followed.
- Create toolkits, playbooks together to be deployed by the deployment team to markets.
- In collaboration with the Traffic & Media Lead, input into campaign development with best practice from 3rd parties and /or market research companies, new industry trends, innovative and richer format assets to better meet our goals.
- In collaboration with Marketing Insights & Performance team and the Global media agency, collaborate on reviewing campaign performance. To improve accountability & performance in-campaign, and ensure previous campaign learnings and insights are applied to future campaign planning.
- Plan, develop, implement, and manage web and app's overall traffic acquisition strategy. Work with Traffic & Media Lead to define and execute a strategy to obtain quality traffic via paid, earned and owned (Affiliate Marketing Operations, Partnerships, Social listening, Hue website & App, landing pages
- In collaboration with Digital Audience Specialist and the CRO expert, identify and analyze competitor websites and best practices in terms of positioning and traffic to work together ops team in improvements on the website.
- Support in defining lower funnel tests and responsible for its execution, optimization, and improvement (markets + paid media agency).
- 5-7 years of paid media experience. Experience working for a media agency would be desirable. Focus on digital performance marketing
- Strategic and /or media digital planning experience, including search strategy
- Experience developing, operating, analyzing & optimizing digital paid media campaigns
- The ability to clearly articulate and defend media recommendations and results to team members and management, aligned to agreed campaign objectives & KPIs. Deep analytical skills.
- Full understanding of integrated marketing experience and the role digital plays in consumer journeys.
- Hands-on use of all digital paid media platforms & channels (search, programmatic display, social, email marketing...), including the relevant ad tech platforms. Passion for media and technology
- SEO & Google SEA certifications, Adobe Analytics & Marketing Cloud experience
- Ease of use of platforms
- Proficiency in English and Spanish (oral and written)
We are looking for someone who is data driven, with a digital first approach and a creative mindset. Someone who is curious, has a keen eye for detail and a strong bias for action. In terms of communication, a strong communicator, with experience working in multi-market & regional organizations.
What you'll get in return...
We're offering multiple opportunities for career development, like mentoring, coaching and stretch assignments, with strong international exposure for dynamic profiles. Learning is fundamental to our culture. Through continuous learning, we are transforming the industry. You have the chance to learn every day, acquire new skills and perspectives through customized online programs, and on-the-job experiences.
See #SignifyLife through the eyes of our employees
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