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game monetization expert
hace 1 mes
As a Game Monetization Expert, your responsibility is to understand how a game functions as a service for its customers and analyze customer behavior within the game. Your goal is to identify and develop purchase drivers in the game monetization context and provide data-driven recommendations on design, tuning, and pricing to enhance the game's financial performance.
Pre-release, you will design the virtual products the game will offer, define metrics to measure their impact, and collaborate closely with the development team to refine these designs and implement metrics.
Post-launch, you will analyze collected data to identify the performance of various game economic aspects, diagnose reasons for underperformance, and suggest solutions to management.
Your daily duties include:
- Defining virtual products and their metrics with the development team, understanding their contribution to game dynamics.
- Identifying potential sale drivers for different product categories and defining exposure points.
- Balancing virtual product needs, lifecycle, and availability streams.
- Managing pricing strategies to establish price points and selling strategies for higher prices.
- Providing regular feedback on user experience and tuning statistics and prices based on play-testing during development and post-release.
- Analyzing metric evolution to identify monetization bottlenecks and facilitators, and reporting strategic suggestions.
- Staying informed about industry monetization trends and competitors.
This position requires a blend of economy and marketing knowledge, along with a passion for analytical game design and the emerging free-to-play business model.
Job Requirements:
- Strong sensitivity to gameplay and game design, with the ability to build needs and emotions in a game context.
- Strong analytical and formal thinking skills to analyze problems via key variables and their relations.
- Econometrics skills to model problems quantitatively and derive qualitative insights.
- Statistical knowledge to formulate ratios and indexes, identifying economic strengths and weaknesses.
- Strong marketing knowledge to develop effective selling strategies for financial improvement.
- Understanding of client/server architecture, data collection pipelines, and data mining.
- At least 4 years of experience as a monetization specialist/expert in a major mobile gaming company.
- Graduate degree in Economics or BA, preferably in Marketing or Strategic Management.
- Fluent in written and spoken English with concise writing skills.
- Proficiency in Excel and advanced SQL skills.
- Deep, current knowledge of the free-to-play market across web and mobile platforms.
- A passion for various game formats, including board games, card games, sports, RPGs, gambling, and especially MMOs and competitive games.
Preferred Qualifications (Pluses):
- Experience in econometrics or data mining.
- Proficiency with UI prototyping tools such as Flash.
- Experience in community management, marketing, or product management.
