Senior Manager, Go-to-Market Leader
hace 4 semanas
Senior Manager, Spain Go-to-Market Leader
Company Overview : Alvarez & Marsal (A&M) is a leading, independent global professional services firm, specializing in providing turnaround management, performance improvement, and corporate advisory services. With more than 11,000+ professionals based in locations across North America, Europe, Asia Pacific, and Latin America, A&M is expanding its market presence in Spain. We are seeking a dynamic and experienced Go-to-Market (GTM) Leader to drive our market strategies and promotional activities in this region.
Role Overview : The Go-to-Market Leader will work closely with A&M's leadership team in Spain to jointly agree on market-facing priorities and strategies. The successful candidate will have a proven track record in marketing strategy and planning, PR agency management, media engagement, and internal communications. This role requires a self-starter with an entrepreneurial mindset who can execute today while helping build the future for this territory. Please note that this is a permanent role, working Monday to Friday from 9am to 6pm.
Key Duties and Responsibilities :
- Market Strategy and Planning :
Understand A&M's global positioning and regional market priorities.
- Identify market opportunities to promote A&M in Spain.
- Develop promotional strategies and plans to create brand awareness and market engagement.
- Work with leaders to identify potential market opportunities and engage media outlets.
- Promotional Campaigns, Content & PR :
Create and oversee promotional campaign strategies, content recommendations, and PR / media strategies.
- Develop and execute media relations plans.
- Engage priority media outlets and work with local agencies to secure placement and promotion.
- Oversee digital marketing initiatives including website, social media, and other digital channels.
- Internal Communications :
Provide leadership and direction for internal communications across all Spain based personnel, working closely with leadership to implement proper cadence for communications, forums and channels.
- Maintain visibility and recurring meetings with senior stakeholders.
- Build consensus and operate as a trusted adviser on go-to-market topics.
- Advise on and execute internal communications, forums, and channels.
- Collaboration and Compliance :
Maintain visibility and recurring meetings with multiple senior stakeholders, building consensus and operating as a trusted adviser relative to go-to-market topics and priorities.
- Work with global and regional campaign and PR team members to implement and assess promotional strategies.
- Ensure compliance with A&M's brand and market standards.
- Maintain relationships across A&M's matrix of go-to-market team members for consistency in market-facing activities.
- Maintain relationships across A&M's matrix of go-to-market team members to ensure proper teaming and consistency in market facing activities within the region.
Candidate Requirements :
- Experience :
7 to 12 years of experience in marketing campaigns, promotions, PR, and media relations.
- Multiple years working in a global, matrixed, professional services organization (consulting preferred).
- Proven track record of creating impactful strategies that engage local clients, media, and talent.
- Skills :
Comprehensive understanding of digital marketing, account-based marketing, cross-selling, account management, PR, and media relations.
- Ability to build consensus and connect with leaders.
- Strong communication skills, including the creation of executive summary communications.
- Education :
Bachelor's degree or higher from an accredited university.
- Languages :
Fluent in English and Spanish required.
By submitting your application, you consent to the processing of your personal data in accordance with EU Regulation 2016 / 679 (GDPR). Your data will be used solely for recruitment purposes and stored securely by Alvarez & Marsal.
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