Senior Manager, Go-to-Market Leader

hace 4 semanas


Madrid, Madrid, España Alvarez & Marsal Deutschland GmbH A tiempo completo

Senior Manager, Spain Go-to-Market Leader

Company Overview : Alvarez & Marsal (A&M) is a leading, independent global professional services firm, specializing in providing turnaround management, performance improvement, and corporate advisory services. With more than 11,000+ professionals based in locations across North America, Europe, Asia Pacific, and Latin America, A&M is expanding its market presence in Spain. We are seeking a dynamic and experienced Go-to-Market (GTM) Leader to drive our market strategies and promotional activities in this region.

Role Overview : The Go-to-Market Leader will work closely with A&M's leadership team in Spain to jointly agree on market-facing priorities and strategies. The successful candidate will have a proven track record in marketing strategy and planning, PR agency management, media engagement, and internal communications. This role requires a self-starter with an entrepreneurial mindset who can execute today while helping build the future for this territory. Please note that this is a permanent role, working Monday to Friday from 9am to 6pm.

Key Duties and Responsibilities :

  • Market Strategy and Planning :

Understand A&M's global positioning and regional market priorities.

  • Identify market opportunities to promote A&M in Spain.
  • Develop promotional strategies and plans to create brand awareness and market engagement.
  • Work with leaders to identify potential market opportunities and engage media outlets.
  • Promotional Campaigns, Content & PR :

Create and oversee promotional campaign strategies, content recommendations, and PR / media strategies.

  • Develop and execute media relations plans.
  • Engage priority media outlets and work with local agencies to secure placement and promotion.
  • Oversee digital marketing initiatives including website, social media, and other digital channels.
  • Internal Communications :

Provide leadership and direction for internal communications across all Spain based personnel, working closely with leadership to implement proper cadence for communications, forums and channels.

  • Maintain visibility and recurring meetings with senior stakeholders.
  • Build consensus and operate as a trusted adviser on go-to-market topics.
  • Advise on and execute internal communications, forums, and channels.
  • Collaboration and Compliance :

Maintain visibility and recurring meetings with multiple senior stakeholders, building consensus and operating as a trusted adviser relative to go-to-market topics and priorities.

  • Work with global and regional campaign and PR team members to implement and assess promotional strategies.
  • Ensure compliance with A&M's brand and market standards.
  • Maintain relationships across A&M's matrix of go-to-market team members for consistency in market-facing activities.
  • Maintain relationships across A&M's matrix of go-to-market team members to ensure proper teaming and consistency in market facing activities within the region.

Candidate Requirements :

  • Experience :

7 to 12 years of experience in marketing campaigns, promotions, PR, and media relations.

  • Multiple years working in a global, matrixed, professional services organization (consulting preferred).
  • Proven track record of creating impactful strategies that engage local clients, media, and talent.
  • Skills :

Comprehensive understanding of digital marketing, account-based marketing, cross-selling, account management, PR, and media relations.

  • Ability to build consensus and connect with leaders.
  • Strong communication skills, including the creation of executive summary communications.
  • Education :

Bachelor's degree or higher from an accredited university.

  • Languages :

Fluent in English and Spanish required.

By submitting your application, you consent to the processing of your personal data in accordance with EU Regulation 2016 / 679 (GDPR). Your data will be used solely for recruitment purposes and stored securely by Alvarez & Marsal.

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