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Go to Market
hace 4 semanas
We are looking for an experienced strategist and go to market leader to support the definition and execution of the Go-to-Market strategy for Ring Business across Europe. The vision is to make Ring the preferred smart security brand for small and medium-sized businesses across Europe.
This role is inherently cross-functional - this leader will work closely with sales and marketing, engineering, product, design, operations, finance, legal, business development, customer service, PR and executive teams to 1) conduct market researches and identify customer pain points, 2) identify main players in the market and their key strengths, 3) recommend product solutions, 4) define objectives and the go to market plan, 5) setup and own the launch roadmap, 6) track progresses towards goals. The ideal candidate is a motivated and multi-talented individual with experience in strategy definition, go to market, sales channels and market research.
The successful candidate will be highly analytical, resourceful, customer-focused, team player, able to work independently and has a track record of delivering business results under tight timelines. The ideal candidate has a passion for smart home combined with an established track record of earning trust with new technologies. They will be a senior, business & product leader who learns quickly, thinks big, invents and communicates compelling propositions. This leader will demonstrate adaptability in switching perspectives as required from high-level decisions to everyday inspection of business health and progress. They should thrive amidst ambiguity, make high judgement decisions, and be an inspirational leader of teams.
Key job responsibilities
- Run customer researches, expert interviews and competitors' analysis to understand pain points and gaps;
- Work with product and engineers to define the product roadmap for Europe;
- Develop the go-to-market strategy, business models, and distribution plans to launch and expand Ring Business in Europe;
- Develop bottom-up operating plans, pricing strategy, and demand forecasts;
- Develop dashboards and weekly mechanisms to review metrics and KPIs;
- Once operational, meet business goals, and deliver a fantastic customer experience;
- Prepare detailed business cases for justification of new opportunities;
- Create buy-in for the product vision both internally and with key external stakeholders;
- Partner with legal, tax and regulatory to engage in business partnerships and local regulatory efforts;
- Launch products to market by working with marketing, public relations, and finance teams;
- Proactively identify and resolve issues that may impair the team's ability to meet strategic, financial, and technical goals.
BASIC QUALIFICATIONS
- Bachelor's degree or equivalent
- Experience owning / driving roadmap strategy and definition
- Experience with end to end product delivery
- Experience with feature delivery and tradeoffs of a product
- Experience as a product manager or owner
- Experience owning technology products
- Experience with product cycles of 6+ months
- Experience in product or program management, product marketing, business development or technology
- Experience in influencing senior leadership through data driven insights
- Demonstrated ability to turn customer needs and pain points into innovative products;
- Fast learner, with analytical mindset and a natural curiosity to measure, test, learn and iterate in order to get the best results possible;
- Verbal and written proficiency in English.
PREFERRED QUALIFICATIONS
- MBA or Master's degree;
- Experience with SMB (Small Medium Business) customers;
- Experience designing go to market strategies and distribution models;
- Experience working directly with Engineers on product enhancements;
- Experience in project management methodologies, business analysis, or process improvement;
- Experience with security / surveillance industry, EU market regulations.
