Marketing And Communication Growth Marketing Manager Madrid

hace 2 semanas

Madrid, Madrid, España Global Alumni A tiempo completo

Want to be a part of education's digital transformation? At Global Alumni, the first Euro-American EdTech, we have successfully broken down physical and language barriers, bringing knowledge and prestige from some of the world's best universities to any professional in a digital, globalized, and ever-changing environment.

As education shifts to online and hybrid formats, we are aligned with universities' needs to create and develop digital content for their postgraduate courses.

We also offer higher education institutions marketing services for these programs, from strategic planning and the design of campaigns to effective launching on all relevant digital platforms.

Our marketing efforts are targeted to a multicultural audience that spans six different languages.

Responsibilities:
Participate in the annual budgeting and forecasting processes, specifically related to revenue projections.
Provide revenue forecasts and insights to support financial planning and decision-making.
Monitor actual revenue performance against forecasts, identify variances, and recommend corrective actions.
Develop revenue strategies to maximize profitability and achieve revenue targets.
Analyze pricing structures, discounting practices, and revenue streams to identify opportunities for optimization.
You will have to be nimble and proactive so that programs do not go off track.

You will have to take a portfolio approach to your programs and re-allocate budgets and resources to programs that are trending so that overall portfolio goals are achieved.

You understand the balance of Revenue CAC and strategic importance of courses to a university brand.
Your revenue and CAC forecasts will be correct; and once you set a target – you own it.

The role will require analyzing data related to performance, marketing and sales funnels and proposing actions such as changes to performance marketing campaigns, strengthening marketing and sales collateral and fine-tuning the outreach pitch and objection handling.

You live in both the marketing and sales funnel and need to know the levers that drive the funnel from both top and bottom of the Funnel.

You may have to take decisions related to proposing changes to marketing campaigns, working with product creation teams to update program curriculum, and suggesting changes in program positioning.

You must have extensive knowledge in Marketing and Sales and the relationships between both departments.
Extensive experience in managing sales teams. Experience in a call center is a plus. Experience in managing multidisciplinary and multicultural teams.
What do we offer? Be part of a dynamic, international, and growing team.
Training program and professional development, possibility of studying and learning in the world's best universities.
What type of profile are we looking for? Degree in Marketing, Advertising or Business Administration and Management.
At least 8 years of proven experience in Digital Marketing.
Extensive experience in managing multidisciplinary teams.
Experience in managing sales teams.
Experience in digital marketing campaigns for lead acquisition in a B2C environment.
Strong analytical and problem-solving skills, with proficiency in data analysis and interpretation.

Excellent communication skills, both verbal and written, with the ability to present complex information in a clear and concise manner.

Strong attention to detail and ability to prioritize tasks effectively.

Proficiency in Microsoft Excel, redash, etcAbility to adapt to changing priorities and work independently or as part of a team.

Advanced English.
Don't get left behind, join the digital transformation of education
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